The nature of AdWords is that it promotes an air of competitiveness that’s lacking on some businesses. This is because they have nearly zero advertisements being devised for their products or services. This program, devised by Google, is simply the cheapest and most practical way of doing advertisements that are simply worth the time and effort, not to mention the fact that AdWords is a growing community. As a growing community, there will simply be no shortage on people tapped as customers or affiliates, and this helps the advertisements a lot in the long run. However, there are still a lot of questions being asked about AdWords and the other projects that are related to it. This is quite understandable as it is a good advertising tool to begin with and it has a lot of benefits in business. One of these questions concerns the fact that Google has not done a very thorough job of illuminating the readers and users on how conversions in AdWords work, and it is something that should be addressed quickly. The system put into place by Google is tied up to the person and not onto the events themselves. In other words, the act of conversion is done on the number of people on the website and not the events. This may seem to be very unfair to the people owning the advertisements, but given the circumstances, the people on Google simply are not given enough space to work with. This type of conversion is not misleading in any way, and it is simply the act of doing what could be done for the moment. But when you look at the bright side, this makes the conversion reports even more important.