As a beginner, you can make your journey in AdWords creation more fruitful and lucrative. This can easily be done by arming yourself with as much knowledge as you can about AdWords campaigns. You can also learn from people who have the necessary experience in AdWords. But in order for you not to make the same mistakes that they did – you should know how to pick up the valuable and not-so-valuable lessons in creating AdWords from the industry experts.
Take a look at the following tips on how you can avoid ‘newbie’ mistakes when creating AdWords campaigns:
1. Be specific.
Though broad matching for AdWords can be done, it should be used minimally. Broad matching is usually employed by experienced advertisers in order to save time. Rather than relying on a long list of negative keywords, they choose to think of more specific keywords. As a beginner you have to be brimming with ideas when it comes to keywords, so use broad matching sparingly.
2. Use titles which are dynamic because they result to an increased click through rate (CTR) and conversion rate.
What happens is that the phrase or keywords that a searcher inputs will serve as the title of your ads. So to make your ads a very good target, you should have backup titles and subtitles, apart from your main titles.
3. Utilize "global negatives".
The term “free” should be placed in your ads for global negatives. This is because you are selling a product and service which you would otherwise not give free of charge.
4. Turn off content targeting.
When you turn off content targeting in your search network, you will be familiarized with Google’s numerous AdWords features so that you can get your ads to a better position.
5. Test various ads and positions.
Testing various ads and positions, then running them on Google will allow you to check which one performs best.
6. Optimize your landing page.
As much as possible, avoid making your homepage the same as your landing page. Each product should have its own landing page so that you can acquire more CTR for each individual webpage.