As a mobile app analytics provider it was obvious marketers need tools to measure acquisition campaigns by referral source. Our analytics product, ApScience, already supports revenue tracking, so creating referral source tracking and pairing it with revenue earned was a natural product extension.
The methods we use to track referrals is dependent on a number of conditions including the referral source’s (often an ad network) willingness to integrate directly with us and the device operating system. There are three ways we accomplish referral tracking:
Direct API integration – some ad networks, including GetJar, directly pass us the device identifier when a joint partner’s ad is click.
When the application is started for the first time we reconcile the device to the campaign source.
Cookie redirect – where the referral source has not integrated with us, a quick browser redirect takes place and the cookie is read at app start. This solution is
Google Play – the play app store carries forward referral parameters. In this case we parse the parameters and use them for attribution when the application is first started.
We’re excited about the offering and believe it is unique to any in the market today. As the app ecosystem evolves and monetization approaches change we’ll continue to invest to ensure developers and marketers can accurately track revenue using our products.
More Resources on Can Apsalar really track revenue and real ROI for mobile app marketing campaigns:
Read more about Can Apsalar really track revenue and real ROI for mobile app marketing campaigns: