There are some people who understand the need for great customer service quite well, which is why they came up with some quotes that will educate yet inspire at the same time.
One customer quote that has become a philosophy for many corporations (to the point of becoming a cliché sometimes) is this one: The Customer Is King.
Another very wise customer service quote your sales team should bear in mind is: if we do not take care of our customers, someone else will.
In this world that seems to be getting more and more complicated due to all the systems we keep adding in various layers to our sales efforts, Henry David Thoreau had this truism to tell us: Our life is frittered away by detail. Simplify, simplify!
The impact of online communities to the sales aspect of organizations is emphasized by Jeff Bezos this way: If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they might tell 6,000 friends.
If your organization is aiming to be the best in selling whatever product or service you happen to be offering, then the words of Sam Walton should enlighten us in this respect: The goal of a company is to have customer service that is not just the best, but legendary.
If you seem to have a sales team that gives good customer service to some customers but ignores others, the wisdom of Laurice Leitao come to mind: Our greatest asset is the customer! Treat each customer as if they are the only one!
And if all your exhortations seem to fall on deaf ears in your team, then listen to what Robert Gately had to say about that: People expect good service but few are willing to give it.