Internet advertising is a very important part of marketing a website. When a website is there to sell something, traffic is very important. No one would buy the products and the services it sells if there is no one visiting the site. It is therefore important to drive as much traffic to the site. Through Internet advertising, the existence of the website is announced. The website and links to it also become visible to its potential customers. The more the links are displayed, the more traffic will the website have. Paid Internet advertising will ensure the site more exposure on relevant sites. It is also important that the links are shown higher on every search results. Subscribing to Google AdWords, for example, gives the website visibility through ads displayed on top of every search result page. The exposure that such Internet advertising tool provides is very powerful since people who get to see them already have an interest on the category. Internet advertising through classifieds is also one effective way to do it. Search engines like Google have this service. And it’s effective since people who view and make searches through the classifieds are more or less looking to buy something. Of course, it is not only the Internet advertising tools that are important. The way that ads are sent out is also important. The words should be descriptive and informative enough to attract visitors to the site. Where permitted, images also help make potential customers visit the site. The site itself should be informative, entertaining and enticing as well. With all the ingredients put together, Internet advertising will actually become effective in helping the site bring in more sales.