It can be safely said that when a corporation adopts a great customer service attitude, half the battle for corporate survival is already won. The customers of a corporation are the ones who supply the profits of an organization. A corporation lives to serve its customers that is something that all sales personnel have to bear in mind. This is why poor customer service inevitably leads to the demise of an organization.
Remember that in business The Customer is King. This does not mean you have to follow every whim of the customer but it does serve to point out that corporations should recognize that they exist because the customer needs something that this corporation seems in the best position to provide. The corporation should recognize what it can do as a service provider to the customer and then do its best to be the best at it that it can. This, in a nutshell, is what the world of business is all about.
Listen to customer feedback so you can provide great customer service. If you are selling shoes to ladies and they tell you that your shoes look great but are harsh on their feet, listen closely to their feedback. Even the best looking product will not be sold if it will make the customer uncomfortable somehow or even cause injuries to them that is why toys with lead paint from China are shunned by customers in the US who know even good-looking toys like these can kill their children through lead poisoning.
To survive in business, you need to find your niche where customers will appreciate you best. If you are known for being a good wooden toy maker who can provide lead-free toys to customers, you have an edge over so-so wooden toy makers who use lead-based toy paint. And to improve your business, you need to strive to become a superlative wooden toy maker so that customers will refer you to others. This is how legends in industry and business are born.