With the advent of the internet we saw information being spread around much faster in more unexpected ways than virtually anyone could have imagined in their wildest dreams. Not too long ago, before cloud computing became a legitimate technology, distributing information over the internet was still a rather involved procedure and might have entailed a person having to even buy their own personal server (or at the very least, build and design a web site / portal from scratch). Now that there’s a bevy of cloud services out there, one for nearly everything you can think of, everything’s changed.
But it’s not just that the way we interact with each other through computers that has changed, our relationship(s) with the machines themselves is also changing. Over time, perhaps the last decade or so, we’ve seen something of a cultural shift occurring. Now when a person thinks or talks about their online profile or perhaps email account it’s almost as if it’s an extension of their body or consciousness. If you’re up-to-date with the writings and musings of people like Ray Kurzweil, who promotes the idea of the “singularity” (or, the point where man and machine will merge) then this idea of individuals perceiving their online data as being somehow part of themselves isn’t so far-fetched.
Anyway, getting back to a more grounded subject, one could argue that it is cloud computing which has really functioned as the linchpin in this era of the technological revolution. In other words, cloud computing is, in a sense, serving as the glue or catalyst that’s holding most of the modern communications systems together. Without a doubt there will be many within the telecommunications industry which will probably argue with that statement, but they’re not accounting for the fact that the average person (or even journalist) is almost totally reliant on tools like social media to get information out to the public at large. This is what cloud computing essentially allows us to do; share any type of data or media in the fastest, most efficient way possible.
If you’re still not awake and aware of the reality here with regards to the power of the cloud, just realize that Youtube is officially the second most popular search engine in the world. For all of you out there that might not realize it, yes, Youtube is powered by cloud computing. Moreover, it’s funny because there are probably “anti-cloud” video rants on Youtube right now, which ironically is one of the world’s best functioning cloud services.
But it’s not just Youtube that uses cloud technology, every major social media site like Facebook, Twitter, even Google+ use some form of it. What’s more, these same sites also routinely integrate new cloud apps and services into their largely free packages. However, what really separates the heavyweight social media platforms from the lesser competitors is the high level of functionality which they bring to the forefront, not to mention a bustling audience of millions. The simple fact of the matter is that even the most technically challenged person can now go online, record a vlog entry on a service like screencast-o-matic, download it and them upload it to their Youtube channel. Furthermore, they can then use social media to market and promote their content, even going as far as finding other people or businesses to partner with if they want to. The point is, the average person can literally reach out and speak directly to millions of people if they really want to. Of course it’s much easier to expand your communications portal if you actually have something that people are interested in or might be considered “vital” in some fashion or another. Everything else aside, one could accurately state that none of this would have been possible were it not for cloud computing.
This realization brings an interesting point to light with regards to the way that businesses are utilizing cloud computing. For instance, when most companies think about cloud computing they tend to only concentrate on such things as 3rd party IT services – you know, more “heavy-duty” stuff that actually helps run an IT department. However, it might surprise most people to learn that there are still a great number of businesses out there which haven’t even started to tap into the communications potential of cloud computing. Let’s fact is, if the average person shooting videos from their bedroom can reach out and tap into the minds (and purchasing power) of millions of people, just imagine what a truly motivated business might be able to accomplish in this same format.
Of course when most companies move in the direction of cloud computing-based social media marketing and advertising they do it from the point-of-view of established businesspersons and not in the tone that the token audience might be expected. The bottom line is that this ends up resulting in the business alienating their core audience instead of drawing them in. So, is there a way to combat this sort of scenario, you ask? First off, if you don’t have people within your IT sphere who are certified in cloud computing, please take care of that ASAP. It’s vitally important for today’s modern businesses to make sure that they have experienced cloud personnel on hand that can not only use the technology but also set it up and deploy it for specific purposes. Now, as far as cloud-based communication and marketing is concerned, it could be argued that the best way to approach it is through specific individuals. In other words, it’s in every businesses interest to find someone that truly understands the technology as well as what’s “in” at any given time. Keep in mind, a well-placed “meme-infused” video can mean the difference between a few hits to perhaps millions in sales within a very short amount of time.