When it comes to providing the right SaaS pricing for buyers, a software publisher is often faced with the dilemma of doing the right pricing, without compromising the existing license sales.
Every software developer and publisher should be able to balance their current product rates and their SaaS pricing, otherwise, they might risk a great loss on their market shares. So what should vendors do in order to provide the most amenable SaaS pricing?
Product Bundling. Whether the product relates to television programming, software designing or software distributing, product bundling is often the most proven and effective strategy to achieve varied price points that come from different market segments.
In distributing software-related product bundles, the first thing to do is to carefully distinguish the SaaS service bundles and the traditional licensed products. It is also helpful to vary the features on each of the bundle. This can help the software vendors in creating segment specific offerings with different price ranges. Also, doing this could potentially distinguish the licensed products rates from the SaaS pricing.
At present, software developers and vendors are starting to increase their SaaS pricing. However, users should not be bothered about this because the SaaS services are relatively improving. The SaaS industry has positively extended into more diverse areas, providing better and automated business services.
Expensive or not, the SaaS pricing is one thing buyers should fully understand. After all, the SaaS industry at present has continued to provide on-demand revolution, creating software that performs better in the operations of automated business services.