How Web 2.0 Mashups Help Websites to Become User-oriented?

Web 2.0 and mashups are two different concepts.  But the two are closely intertwined and complementary that it would be nearly impossible to separate them.  Web 20 is the new Internet.  It is a new concept of the online interactive media that puts users at the forefront of its development.  Mashups on the other hand refer to the different applications and processes put together on a website.  If integrated into the new concept of Web 2.0, mashups transform into a whole new set of functionalities that will define the character of the website.  Thus, the phenomenon called Web 2.0 mashups came to be known.

The term mashups originated from the music industry to refer to a track consisting of different slices taken from other music tracks.  So, a mashups recording could contain different rips, lyric lines, and beats from two or more songs to create a new song.  This is the general concept of Web 2.0 mashups.  A site, oriented towards Web 2.0 functionalities, could consist of two or more processes and tools to create a unified Web 2.0 application.  Web 2.0 mashups therefore could be a combination of RSS feeder, JavaScript, XML, and tag clouding tools.  There are still other applications that can be included in the Web 2.0 depending on the orientation of the website and the need of webmasters to attract user participation.

The use of Web 2.0 mashups will greatly improve the user friendliness of websites.  That’s because mashups will not require users to have advanced programming skills and knowledge.  It can be installed on websites and users can instantly use the web applications just like they are using other web based tools.

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