Should your customers come from a paid per click advertisement or an email link, it is important that your landing page would make the big impression. It should actually say everything that you wanted to say to the clients. But of course, do not forget that this page should bring you more sales and not just visits. Have you ever heard of the term high conversion rate? This is the main purpose of those powerful landing pages.
So how does one create a good impression and at the same time make the clients buy your products? Read on as you get amused with the use of a landing page.
1. Keep those paragraphs very short. You are not writing a novel here. You just have to go straight to your point and indulge your readers to what you offer. Benefits and features of your products should be put in a bulleted form for easy browsing.
2. Make sure that if you direct the customers to your landing page from a pay per click ad, you are highlighting the keywords that the client used for getting to your page. If you did not answer that search, naturally the customer will leave your page.
3. Give them the chance to buy your product right away. A big Buy Now button should be shouting in your landing page. But of course people will not buy if there are no testimonials or other facts that say that your product is worth buying. So put all those on your landing page.
Truly, a good landing page would make that impression. And having known that fact, don’t lose even a single potential sale by having a lousy landing page.