Marketing Service Level Agreement: One Step Ahead of the Contract

A lot of service providers nowadays have come up with different marketing strategies to reach their target audience. E-mail, newsletters, e-zines, banner ads, search engine marketing, pop ups, TV commercials and telemarketing are just some of the few ways on how service providers can market and advertise the expected service being offered to customers. Once somebody signed up, a service level agreement or SLA will then be prepared to list down all the services that the client can expect to be rendered, and all other specifics that relates to the parameters of the service. Indeed, the SLA is a very essential document that should be given due concern and carefully prepared.

On the other hand, there are also some service providers that already have a sample service level agreement available on their web site. This is to make the potential clients aware of the terms and conditions of the service and so, to get rid of unrealistic expectations. Come to think of it, this is another good marketing strategy that focuses on what really the customer’s needs that are reasonable enough to be given by the service provider.

Aside from this, there are also available service level agreement templates that one can purchase so as to understand the ins and outs of the trade. One good example is the SLA Toolkit that has slide show presentations and tools that will make it easier for the viewer to grasp the basics of SLA and realize how important it is to really understand the deal that he or she may undergo. It is a good thing that these things are already made available; marketing service level agreement is like one step ahead of the actual contract.