Customer relationship management is an essential tool in every organization. These days, businesses need to think about how to effectively serve their customers. They need to find new methods and system to successfully implement companys goals and objectives. Companies need to search a good CRM system that will enhance productivity and track activities regarding all customer functions. To do this, businesses need to decide what CRM system they are going to use. They need to determine the requirements required in their company. Planning and listing down priorities will help. After that, companies can search for CRM system providers, an independent CRM solution to help them with their software applications and other system requirements. Getting referrals from other companies may help in successfully setting up a good CRM system. Businesses may consult other companies with experience on this area. They can ask whether a particular CRM system works well or not. Even though they are getting advice from businesses in different industries, the referrals they provide can be very useful. In CRM, getting customer information and data are important so that sales and marketing people will have an easier time to manage their leads and create effective plans, campaigns and strategies. Without the appropriate system to manage all these, it will be tough for the management to increase productivity and revenue. Maximizing the potential of every single function in CRM is one of the important tasks. That is why getting a proper CRM system in a company is necessary to integrate various functions of departments.