If there is one thing that is really confusing, that would be selecting for the most effective web analytics tool for your company. Most often finding the one that would help you extract the most usable information to improve your website performance is the choice. But then there are also some factors that you need to consider to make sure that it would be the best tool that would work for your company.
The selection process usually starts with getting into what you need. You need to asses which is important for your web analytics endeavors. You need to know what are the measurements that you need to know about your website – is it the email conversions, SEO marketing or tracking downloads from your site? You should also look into if you need real time reporting, reporting monthly or how often would you need these reports. Once you have defined what you needed then you can proceed with how much is your budget for this tool. Then you can also proceed with analyzing if your web site architecture if it could house the tool that you need for tracking your web measurements.
Another thing that you need to look into is the vendor support. Of course, since you are buying this tool, you need to make sure that if something happens and you would need technical support your vendor can assist you with it. Some vendors even conduct training for using the web analytics tool. Just make sure that when choosing the tool, you get want you need, it’s within your budget and you can get after sales support.