Many corporations today silently agree in one idea and that is to increase and as much as possible maximize their means in empowering and valuing their relationships with their clients or customers. And we can say that Siebel Systems, Inc. is no different from all other huge corporations.
The rationale behind every company’s success like Siebel Systems, Inc.’s success is no longer a secret to most companies; unfortunately the execution doesn’t meet the end desire. What do other companies know that they do not know how to execute properly? The answer is simple, their relationship with their customers is not satisfying—in the part of the customer. And, the technology which could be a perfect avenue in establishing a customer-focused strategy is not totally utilized with its purpose.
Perhaps, this could be an unwanted truth in the part of other corporations but Siebel’s successful marketing strategy which is customer-focused is truly an achievement which needs to be credited and be set as a model. If other companies would not acknowledge that their failure lies in lack of well-defined and specific business strategies that center on the customers, then they don’t have to expect that something good, profitable, and promising opportunities will go their way.
Now that Siebel Systems, Inc. is already a part of the equally successful Oracle Corporation the rise to becoming victorious is undoubtedly not far from their reach since some events had already started to build the fire when Forrester Research puts Oracle’s Siebel Marketing as a “Top Enterprise Marketing Platform for B2C and B2B Organizations.”
Where else could other companies position themselves now?