With the rise of Web 2.0 tools just like blog, podcast, social networks like MySpace, Friendster, microblogging such as Twitter and other user-producer sites like You Tube or Wikipedia, social media networking is becoming popular as the best marketing strategy. Imagine, with the help of these Web 2.0 sites, you would be able to reach out different users to come and pay your site a visit. But you need to play it right so that you would know if it is working well for your company.
Take blogging for instance. Blogging can be the start of your social media marketing. But if you have rich content, you are updating it regularly but do not have much of readership, then it’s becoming useless. You need to make people know about you and have them want to hear more from you.
In some cases social media sites such as MySpace may also be helpful to your marketing strategy. It can happen that you have about a hundred of networks but then your site is not clear on where you are leading them, then it becomes useless.
Many people prove that social media networking is the best web 2.0 strategy. They say that you can get the best visibility for using these new generation tool. But if you did not use them well, they may not the best marketing strategy after all. That is why constant monitoring as well as developing the technique is still required to maximize the use of social media networking.