Despite the draw of accessing millions of regular users, many businesses are not yet ready to enter social media. There’s a host of reasons. They include: wrestling with compliance and regulatory issues; trying to establish clear corporate policies and guidelines; devising a strategy, or determining benchmark metrics and ROI (define). When it comes to social [...]
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Cal State San Bernardino’s Business Alliance, a group of 43 Inland business leaders, will host a social media workshop on Friday from 8:30 a.m. to 11 a.m. in Jack Brown Hall at the university. Tony Coulson, the university’s professor of Information and Decision Sciences, will be the presenter of the workshop that will look at [...]
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The exponential growth of social media websites in the last few years presents a new and exciting opportunity for small businesses to get increased exposure and grow their pool of potential customers. Sites such as Facebook, Twitter, and LinkedIn enable small businesses to build visibility quickly, which, in turn, can route more traffic to a [...]
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