Over the years, business experts have developed various marketing strategies and continue to modify them according to the company ‘s needs. Significant changes occur and the corporate world today has changed so much from what it was before. Back then, businesses would act hastily without concrete plans and marketing methods. The decision was only limited to the top management.
However, the corporate world today has indeed become larger in size and in terms of advancement; it is really a competitive one. To be able to succeed in the commercial environment you should work hard and employ various techniques to make the work easier yet more effective. Managers these days are participating in various balanced scorecard forums. It was introduced by Kaplan and Norton during the 1990 ‘s and it became a name since then. It has brought many corporations success while some have experienced failure. It may have been caused by several factors or aspects which is not applicable to the approach itself. During its early days, the balanced scorecard only consisted of tables that are partitioned financial, processes, and customer.
Through the years it has been modified by companies to measure the activities of the industry with regards to its mission, vision, and goals. The measurements are very important because this will be the material to be analyzed. The viewpoint of the customer, the manager, and the employees perspective is also included in this method. And since its importance is quite huge in a company, organizations have created their PowerPoint presentation to easily present their figures. This will lead to the formulation of better strategies and means to alleviate the company in the years to come.