It is easy to write AdWords. The main question, however, is this: “Is it effective and interesting enough to pull the attention of users?” The key to a successful pay-per-click advertising is writing an effective AdWords ad. There are several tips that a website owner can keep in mind to create those powerful ads.
Some Tips and Tricks for AdWords
First, he must make sure that the ads are relevant. Relevancy means that the keywords and the landing pages are relevant.
Second, he must include a key feature of the product, which can be put in the first line or second line of the ad.
Third, he can also put the major benefit of the product or service that will really speak about the needs and problems of the targeted audience. The website owner must make sure that the product is the real solution to the need or problem of the potential customer.
Fourth, the website owner can put a "Call to Action" which means that the ad is waiting for a response. This marketing principle is said to be effective because it calls for an action that would result in possible solution.
Fifth, he can include the keywords in the display URL in the top-level domain or in the sub-domain. This will result in the increase of Quality Score.
Website owners must remember that the AdWords ad is limited to 130 characters. Maximizing space in promoting his products and keeping in mind these tips can be of great help.