The main objective of creating a landing page is really to convert site traffic to actual sales, if not immediately at least eventually. This means that a website’s landing page should make an impression right away.
Not all visitors stay on a website too long. So, one has to make them interested right away. Providing good website content is one good way to do it. It has to provide great information to show that the site owner knows what it is selling and the topic or market it is catering to. One must provide all the information to answer all the doubts and questions of potential customers. It also needs good pictures of the products. And if possible, it should demonstrate how the product is going to benefit the buyer. Good information and great images will help persuade the buyer to act immediately and buy the product.
Most information should concentrate on the product. It should describe all the benefits the product will bring to its users. The landing page should tell its readers how the product would change their lives. The purpose is to focus the visitors to the product and to make them really think about buying and using the product. And in order to really make them think hard about buying, the landing page should contain special offers. Giving limited offers makes interested buyers to buy right away for fear of missing out on the promo.
All links on the landing page should be towards the order page only. Or, it can also provide a link to the opt-in page. This could also be useful tool in marketing future products and for providing a more persuasive message to potential buyers. But other than that, the landing page should never provide links other than to the two.