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The Drupal statistics module offers users of this open source content management system an easy to use traffic analytics tool. The statistics module in Drupal is comparable to popular scripting technologies that can monitor unique hits and user engagement on a website.
Drupal is an open source framework that makes website building easier because it allows website administrators to add, edit, and manage content in a snap. It is composed of different modules which can be added instantly on a website to create personal web pages, social network communities, and corporate sites.
The statistics module is just part of the numerous modular frameworks that can be added to a Drupal site. Administrators of a site can just activate the statistics tool to make it live on the entire site. Once activated, the Drupal statistics module will immediately monitor site activities in terms of traffic sources, unique hits, length of visit, bounce rate, and other important traffic analytics data.
Website administrators therefore can see and analyze where they get their traffic and what sites are directly linking to them. They can also determine what page in their site is most popular among web users. The Drupal statistics module can help administrators troubleshoot pages that produce the biggest bounce rate.
Although the Drupal statistics module lacks the comprehensive traffic data report provided by commercial traffic stats applications, it will surely add functionality to the site. Administrators can get the basic traffic data they need from the statistics module in order to improve their website.