Your customers need the utmost care and attention. Immediate response should be given to these needs. They keep your business going. As a manager or owner of the company, you need to make sure that customers needs are satisfied or their concerns are addressed and given solution.
Monitoring all the transactions within your company may be tedious, as you would also want to give attention to other matters like business expansion. To make sure that you are on top of the situation and priority is given to your customers, you need a software module called as Enterprise Resource Planning (ERP) for Customer Relations Management (CRM).
ERP CRM is a software package that integrates information that use in planning, scheduling and control of the pre-sales and post sales activities of the organization. It covers the features strategies of dealing with customers and prospective clients. It includes automation of the sales force, customer service and support and marketing. The objective of ERP CRM is to improve the business long-term growth and profitability by understanding customers behavior. The ERP CRM will provide management a look into the customers feedback to better improved the services if need be.
ERP CRM uses multiple communications channels for customers to address their issues. These channels of communication can be through direct communication, online over the internet or through a call center via phone/fax/email etc. It is believed that the success of the ERP CRM will depend if the system is realign towards the business profitability and not just on redesigning the business information systems. Give your customers top most priority; after all, they bring profits to your company. Implement ERP CRM and earn greater profits in the future.