Selling a product or not may highly depend on how well the landing page works. That is why aside from optimizing search engines, websites also have to optimize landing pages. And a key factor or solution for better optimization is landing page testing.
Landing page testing is very important for five different reasons. First, it can greatly enhance the conversion rate of the website. Second, it can always improve the landing pages. Third, even a very simple change can make a real big difference. Fourth, testing does not require a lot of data. And fifth, it can generate even a small conversion that can be translated into huge numbers. With these benefits, companies are starting to do their own landing page testing. But before the testing starts, there should still be some considerations.
When testing for land pages, there should be four considerations. These are the data analysis, test size, data collection, and test configuration. For data analysis, the company should consider whether to use a parametric data or nonparametric data to study the test results. The test size, on the other hand, relies on the amount of data that a certain business needs to work with. Meanwhile, data collection may be done in full or fractional. Full collection of data is taking of data collectively while fractional is randomly. Lastly, the test configuration can be achieved through the restricted or free form method. Restricted has only a limited number of modifications but the free form can have as many variables as the company wants.
After determining all these considerations, the company can now move forward to choosing the type of landing page testing. This can be the A/B split testing, parametric multivariate testing, or non-parametric testing.