What are the Expected Skills from a Google Adwords Professional?

The soaring high demand for Google Adwords consultants prompted Google to launch its maiden program known as the Google Adwords for Professionals in 2004.  This program will help potential consultants help increase the number of Google Adwords potential clients with their Adwords campaigns.

As part of the professional jobs that these consultants do, the following rigid tasks are asked to be performed:

a.    A consultant who undergoes in the Google Adwords Professional training is required to perform overall evaluation and analysis on the client’s website along with how the Internet industry sees it impact the business industry.  
b.    A consultant who undergoes in the Google Adwords Professional training is required to analyze and evaluate the central keywords presents on the client’s website to determine its substance and content.  
c.    A consultant who undergoes in the Google Adwords Professional training is required to make and produce an advertising campaign copy in order to promote and market the website of the client in the Google Adwords.
d.    A consultant who undergoes in the Google Adwords Professional training is required to come up with a pre-determined and pre-assessed budget appropriation for the adwords marketing campaign, advertising schedule, and potential targets to network the campaign material.
e.    A consultant who undergoes in the Google Adwords Professional training is required to come up with a pre-determined and pre-assessed appropriation for the maximum CPC or cost per click and the landing page for the specific keywords.  
f.    A consultant who undergoes in the Google Adwords Professional training is required to make the necessary follow-throughs and monitoring of the advertising campaign.

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