As the name suggests Enterprise Content Management or ECM is basically about managing company content or otherwise company data and information. However, in more complex terms ECM encompasses the whole processes of capturing, storing, preserving and delivering of data as well as the technologies that are used in running such processes.
ECM primarily aims to manage all the information that an enterprise has whether they are structured or unstructured. By implementing ECM, information can be better classified, indexed and delivered to the intended authorized users. While ECM began as primarily something that was focused on managing information within the company it evolved and is still evolving to be something that is concerned with delivering information to other entities as well like to business partners and to clients. This is, of course, also due to the fact that applications have become more web-based in the recent years.
In order to implement ECM, the company would need the appropriate tools. There are many vendors who offer solutions to such company needs. In fact, this segment of the market is quite lucrative as many companies really value information and the availability of usable and relevant information. Companies buy ECM software to be able to manage information and in order to leverage from what is available to them. What companies generally look for is efficiency in capturing data and information and efficiency in storing and preserving information. Furthermore, companies would value efficient delivery as well. This would include appropriate security measures embedded in the process so as to protect private company information.