Microsoft opted to name its newest Customer Relationship Management (or CRM) software the Microsoft CRM 3.0 Version rather than the logical version 2.0 because the company rationalized that their new CRM software contains enough additional features that make the Microsoft CRM 3.0 Version name more appropriate and justified.
Basically, the Microsoft CRM 3.0 Version aims to permit a value added reseller (or VAR) transform the CRM system into a platform upon which to base a custom-made or vertical-market application or applications.
Using this CRM software, you can customize base entities and also provide additional user-defined entities too. Plus, user-definable relationships are also supplied meaning you can customize how user relationships can be defined.
Any VAR who relies on CRM for creating vertical-market applications may find that this CRM software allows them to benefit from more customized and sophisticated features.
The CRM 3.0 Version is integrated with SOA (service-oriented architecture) that features WSDL (web service description language) interfaces which can be employed for the base CRM functions. This means that other applications can be merged with the CRM 3.0 Version and allows the CRM software to become a hostable application similar to the ASP system.
The CRM 3.0 Version allows users to do what they need to do with less clicks of the mouse (up to 50% less actually.) One new feature past CRM software users may be interested in is the marketing module. In here, you may find the ability to name certain people as prospects before they get added to your regular customer database is very useful.