Wisdom of Crowds: Business Intelligence Market Study

Howard Dresner is one of the foremost thought leaders in Business Intelligence and Performance Management, having coined the term “Business Intelligence” in 1989.

His latest research, “Wisdom of Crowds”, a Business Intelligence Market Study, was created as a way to give a voice to those actually using BI solutions, creating a new and different perspective for measuring BI vendors and products in the market.

The study was opened for input to any valid users with first-hand BI vendor and product experience.

Business user (non-IT) representation at 39% of total respondents provides the often neglected business user perspective in addition to the IT perspective. This mix of business and IT information was used to create some specific analyses to compare and contrast the two groups.

Key questions explored in this research are:
• Analysis and Trends in BI
• Market Segmentation
• Vendor Rankings
• Key changes in the evolving BI Marketplace


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