What is involved in Marketing Performance Management

Find out what the related areas are that Marketing Performance Management connects with, associates with, correlates with or affects, and which require thought, deliberation, analysis, review and discussion. This unique checklist stands out in a sense that it is not per-se designed to give answers, but to engage the reader and lay out a Marketing Performance Management thinking-frame.

How far is your company on its Marketing Performance Management journey?

Take this short survey to gauge your organization’s progress toward Marketing Performance Management leadership. Learn your strongest and weakest areas, and what you can do now to create a strategy that delivers results.

To address the criteria in this checklist for your organization, extensive selected resources are provided for sources of further research and information.

Start the Checklist

Below you will find a quick checklist designed to help you think about which Marketing Performance Management related domains to cover and 122 essential critical questions to check off in that domain.

The following domains are covered:

Marketing Performance Management, Marketing performance measurement, Account-based marketing, Behavioral targeting, Brand ambassador, Brand licensing, Brand management, Corporate anniversary, Corporate identity, Corporate propaganda, Digital marketing, Direct marketing, Display advertising, Drip marketing, Loyalty marketing, Market segmentation, Marketing activation, Marketing automation, Marketing effectiveness, Marketing ethics, Marketing management, Marketing mix, Marketing operations, Marketing operations management, Marketing research, Marketing strategy, Media intelligence, Mobile advertising, Mobile marketing, Music on hold, Native advertising, New media, Online advertising, Out-of-home advertising, Performance management, Personal selling, Point of sale, Product demonstration, Product marketing, Product placement, Promotional merchandise, Sales promotion, Sex in advertising, Social marketing, Underwriting spot, Visual merchandising, Web banner, Word-of-mouth marketing:

Marketing Performance Management Critical Criteria:

Deduce Marketing Performance Management tactics and shift your focus.

– Do those selected for the Marketing Performance Management team have a good general understanding of what Marketing Performance Management is all about?

– Are there Marketing Performance Management Models?

Marketing performance measurement Critical Criteria:

Be clear about Marketing performance measurement issues and visualize why should people listen to you regarding Marketing performance measurement.

– Do we monitor the Marketing Performance Management decisions made and fine tune them as they evolve?

– Are we making progress? and are we making progress as Marketing Performance Management leaders?

– How do we Identify specific Marketing Performance Management investment and emerging trends?

Account-based marketing Critical Criteria:

X-ray Account-based marketing management and get out your magnifying glass.

– What are all of our Marketing Performance Management domains and what do they do?

– What is our Marketing Performance Management Strategy?

Behavioral targeting Critical Criteria:

Extrapolate Behavioral targeting outcomes and summarize a clear Behavioral targeting focus.

– Why is it important to have senior management support for a Marketing Performance Management project?

– What sources do you use to gather information for a Marketing Performance Management study?

Brand ambassador Critical Criteria:

Participate in Brand ambassador adoptions and interpret which customers can’t participate in Brand ambassador because they lack skills.

– Does Marketing Performance Management analysis show the relationships among important Marketing Performance Management factors?

– How can we improve Marketing Performance Management?

Brand licensing Critical Criteria:

Brainstorm over Brand licensing decisions and acquire concise Brand licensing education.

– Is there any existing Marketing Performance Management governance structure?

– How would one define Marketing Performance Management leadership?

Brand management Critical Criteria:

Concentrate on Brand management visions and look in other fields.

– Do Marketing Performance Management rules make a reasonable demand on a users capabilities?

Corporate anniversary Critical Criteria:

Weigh in on Corporate anniversary visions and gather Corporate anniversary models .

– At what point will vulnerability assessments be performed once Marketing Performance Management is put into production (e.g., ongoing Risk Management after implementation)?

– How to deal with Marketing Performance Management Changes?

Corporate identity Critical Criteria:

See the value of Corporate identity adoptions and look in other fields.

– Do we cover the five essential competencies-Communication, Collaboration,Innovation, Adaptability, and Leadership that improve an organizations ability to leverage the new Marketing Performance Management in a volatile global economy?

– What will be the consequences to the business (financial, reputation etc) if Marketing Performance Management does not go ahead or fails to deliver the objectives?

– Who is responsible for ensuring appropriate resources (time, people and money) are allocated to Marketing Performance Management?

Corporate propaganda Critical Criteria:

Look at Corporate propaganda leadership and drive action.

– what is the best design framework for Marketing Performance Management organization now that, in a post industrial-age if the top-down, command and control model is no longer relevant?

– Does Marketing Performance Management analysis isolate the fundamental causes of problems?

– Does our organization need more Marketing Performance Management education?

Digital marketing Critical Criteria:

Study Digital marketing leadership and handle a jump-start course to Digital marketing.

– Is maximizing Marketing Performance Management protection the same as minimizing Marketing Performance Management loss?

– Do the Marketing Performance Management decisions we make today help people and the planet tomorrow?

– How will we insure seamless interoperability of Marketing Performance Management moving forward?

– How will it help your business compete in the context of Digital Marketing?

Direct marketing Critical Criteria:

Win new insights about Direct marketing decisions and reduce Direct marketing costs.

– What may be the consequences for the performance of an organization if all stakeholders are not consulted regarding Marketing Performance Management?

– Will new equipment/products be required to facilitate Marketing Performance Management delivery for example is new software needed?

– Have the types of risks that may impact Marketing Performance Management been identified and analyzed?

Display advertising Critical Criteria:

Concentrate on Display advertising governance and innovate what needs to be done with Display advertising.

– Think about the functions involved in your Marketing Performance Management project. what processes flow from these functions?

Drip marketing Critical Criteria:

Scrutinze Drip marketing failures and diversify by understanding risks and leveraging Drip marketing.

– Who will be responsible for documenting the Marketing Performance Management requirements in detail?

– Who will provide the final approval of Marketing Performance Management deliverables?

Loyalty marketing Critical Criteria:

Align Loyalty marketing issues and be persistent.

– Who is the main stakeholder, with ultimate responsibility for driving Marketing Performance Management forward?

– Are assumptions made in Marketing Performance Management stated explicitly?

– What are the Essentials of Internal Marketing Performance Management Management?

Market segmentation Critical Criteria:

Have a round table over Market segmentation tactics and sort Market segmentation activities.

– Who will be responsible for making the decisions to include or exclude requested changes once Marketing Performance Management is underway?

– Can we establish a new market segmentation strategy focused on potential profitability and willingness to purchase?

– How do we make it meaningful in connecting Marketing Performance Management with what users do day-to-day?

– How do we keep improving Marketing Performance Management?

Marketing activation Critical Criteria:

Accumulate Marketing activation strategies and check on ways to get started with Marketing activation.

– What are the key elements of your Marketing Performance Management performance improvement system, including your evaluation, organizational learning, and innovation processes?

– What are the Key enablers to make this Marketing Performance Management move?

– What threat is Marketing Performance Management addressing?

Marketing automation Critical Criteria:

Examine Marketing automation risks and create Marketing automation explanations for all managers.

– In what ways are Marketing Performance Management vendors and us interacting to ensure safe and effective use?

– How much does Marketing Performance Management help?

Marketing effectiveness Critical Criteria:

Guide Marketing effectiveness governance and find the essential reading for Marketing effectiveness researchers.

– How can you negotiate Marketing Performance Management successfully with a stubborn boss, an irate client, or a deceitful coworker?

– What new services of functionality will be implemented next with Marketing Performance Management ?

– What are your most important goals for the strategic Marketing Performance Management objectives?

Marketing ethics Critical Criteria:

Detail Marketing ethics planning and interpret which customers can’t participate in Marketing ethics because they lack skills.

– Is a Marketing Performance Management Team Work effort in place?

Marketing management Critical Criteria:

Consider Marketing management adoptions and explain and analyze the challenges of Marketing management.

– Who needs to know about Marketing Performance Management ?

– How do we Lead with Marketing Performance Management in Mind?

– Is the scope of Marketing Performance Management defined?

Marketing mix Critical Criteria:

Give examples of Marketing mix decisions and budget for Marketing mix challenges.

– Identify a product that has been successfully modified to meet changing consumer needs and, as a result, has avoided the decline stage. can we modify the market, the product, or the marketing mix?

– Does the Marketing Performance Management task fit the clients priorities?

Marketing operations Critical Criteria:

Survey Marketing operations failures and define what do we need to start doing with Marketing operations.

– What potential environmental factors impact the Marketing Performance Management effort?

– How can the value of Marketing Performance Management be defined?

Marketing operations management Critical Criteria:

Talk about Marketing operations management quality and find out.

– What are the disruptive Marketing Performance Management technologies that enable our organization to radically change our business processes?

– How can you measure Marketing Performance Management in a systematic way?

Marketing research Critical Criteria:

Investigate Marketing research tasks and innovate what needs to be done with Marketing research.

– Are there any disadvantages to implementing Marketing Performance Management? There might be some that are less obvious?

– Do you monitor the effectiveness of your Marketing Performance Management activities?

– In what way(s) did marketing research help shape CRM?

– Is Marketing Performance Management Required?

Marketing strategy Critical Criteria:

Consolidate Marketing strategy leadership and gather Marketing strategy models .

– How does our company use its web-site for Customer Service and / or customer relationship building?

– What kind of marketing strategy would you use in each stage to keep our products at the forefront?

– What kind of marketing strategy would you use in each stage to keep the product at the forefront?

– What is our Increasing importance of integrated marketing communications … why?

– What are the parts of a marketing strategy?

Media intelligence Critical Criteria:

Mine Media intelligence failures and work towards be a leading Media intelligence expert.

– Think about the kind of project structure that would be appropriate for your Marketing Performance Management project. should it be formal and complex, or can it be less formal and relatively simple?

– Is the Marketing Performance Management organization completing tasks effectively and efficiently?

– What about Marketing Performance Management Analysis of results?

Mobile advertising Critical Criteria:

Grasp Mobile advertising risks and find out what it really means.

– How do we measure improved Marketing Performance Management service perception, and satisfaction?

Mobile marketing Critical Criteria:

Canvass Mobile marketing leadership and find out.

– What other jobs or tasks affect the performance of the steps in the Marketing Performance Management process?

– Is Marketing Performance Management Realistic, or are you setting yourself up for failure?

Music on hold Critical Criteria:

Mix Music on hold strategies and oversee Music on hold management by competencies.

– What other organizational variables, such as reward systems or communication systems, affect the performance of this Marketing Performance Management process?

– Do we aggressively reward and promote the people who have the biggest impact on creating excellent Marketing Performance Management services/products?

Native advertising Critical Criteria:

Rank Native advertising risks and correct better engagement with Native advertising results.

– How do we go about Comparing Marketing Performance Management approaches/solutions?

– Is Supporting Marketing Performance Management documentation required?

New media Critical Criteria:

Adapt New media planning and look for lots of ideas.

– How do senior leaders actions reflect a commitment to the organizations Marketing Performance Management values?

– How do we know that any Marketing Performance Management analysis is complete and comprehensive?

Online advertising Critical Criteria:

Experiment with Online advertising tasks and summarize a clear Online advertising focus.

Out-of-home advertising Critical Criteria:

Check Out-of-home advertising decisions and look at it backwards.

– Who sets the Marketing Performance Management standards?

Performance management Critical Criteria:

Paraphrase Performance management quality and track iterative Performance management results.

– How do employee selection and development practices, as well as staff performance management, well-being, motivation, satisfaction, and compensation, contribute to the growth of the organization?

– Have you identified your Marketing Performance Management key performance indicators?

– What does good Customer Service actually mean?

Personal selling Critical Criteria:

Paraphrase Personal selling tactics and track iterative Personal selling results.

– Can we add value to the current Marketing Performance Management decision-making process (largely qualitative) by incorporating uncertainty modeling (more quantitative)?

– What is the major advantage of personal selling over advertising as a communication method?

Point of sale Critical Criteria:

Rank Point of sale results and spearhead techniques for implementing Point of sale.

– Are accountability and ownership for Marketing Performance Management clearly defined?

Product demonstration Critical Criteria:

Accommodate Product demonstration governance and track iterative Product demonstration results.

– What management system can we use to leverage the Marketing Performance Management experience, ideas, and concerns of the people closest to the work to be done?

– How important is Marketing Performance Management to the user organizations mission?

– How can skill-level changes improve Marketing Performance Management?

Product marketing Critical Criteria:

Mine Product marketing decisions and secure Product marketing creativity.

– Is there a Marketing Performance Management Communication plan covering who needs to get what information when?

Product placement Critical Criteria:

Closely inspect Product placement results and probe the present value of growth of Product placement.

– What prevents me from making the changes I know will make me a more effective Marketing Performance Management leader?

– What will drive Marketing Performance Management change?

Promotional merchandise Critical Criteria:

Mix Promotional merchandise decisions and frame using storytelling to create more compelling Promotional merchandise projects.

– Think about the people you identified for your Marketing Performance Management project and the project responsibilities you would assign to them. what kind of training do you think they would need to perform these responsibilities effectively?

Sales promotion Critical Criteria:

X-ray Sales promotion goals and oversee implementation of Sales promotion.

– What are your results for key measures or indicators of the accomplishment of your Marketing Performance Management strategy and action plans, including building and strengthening core competencies?

Sex in advertising Critical Criteria:

Generalize Sex in advertising leadership and test out new things.

– What are the business goals Marketing Performance Management is aiming to achieve?

Social marketing Critical Criteria:

Differentiate Social marketing planning and secure Social marketing creativity.

– In a project to restructure Marketing Performance Management outcomes, which stakeholders would you involve?

Underwriting spot Critical Criteria:

Illustrate Underwriting spot planning and innovate what needs to be done with Underwriting spot.

– How do you incorporate cycle time, productivity, cost control, and other efficiency and effectiveness factors into these Marketing Performance Management processes?

– What are your key performance measures or indicators and in-process measures for the control and improvement of your Marketing Performance Management processes?

– How is the value delivered by Marketing Performance Management being measured?

Visual merchandising Critical Criteria:

Rank Visual merchandising management and question.

– Can we do Marketing Performance Management without complex (expensive) analysis?

Web banner Critical Criteria:

Systematize Web banner governance and oversee Web banner management by competencies.

Word-of-mouth marketing Critical Criteria:

Merge Word-of-mouth marketing results and define what our big hairy audacious Word-of-mouth marketing goal is.

– Does Marketing Performance Management create potential expectations in other areas that need to be recognized and considered?

– How does the organization define, manage, and improve its Marketing Performance Management processes?

– What vendors make products that address the Marketing Performance Management needs?


This quick readiness checklist is a selected resource to help you move forward. Learn more about how to achieve comprehensive insights with the Marketing Performance Management Self Assessment:


Author: Gerard Blokdijk

CEO at The Art of Service | theartofservice.com

[email protected]


Gerard is the CEO at The Art of Service. He has been providing information technology insights, talks, tools and products to organizations in a wide range of industries for over 25 years. Gerard is a widely recognized and respected information expert. Gerard founded The Art of Service consulting business in 2000. Gerard has authored numerous published books to date.

External links:

To address the criteria in this checklist, these selected resources are provided for sources of further research and information:

Marketing Performance Management External links:

Allocadia | Marketing Performance Management Software

Revenue Planning Marketing Performance Management …

Marketing performance measurement External links:

Kiwe.io | marketing performance measurement

Marketing Performance Measurement: Where Are We?

Account-based marketing External links:

Industry-Leading Account-Based Marketing Software – …

Account-Based Marketing – Demandbase | Expert …

Behavioral targeting External links:

What is Behavioral Targeting? – Define Behavioral Targeting

What is Behavioral Targeting? – TubeMogul

What Is Behavioral Targeting? – CBS News

Brand ambassador External links:

CrewFire – Brand Ambassador Management Software

Brand Ambassador, Event Staffing & Promo Model Jobs | HYPE

Brand Ambassador Jobs – Search Brand Ambassador …

Brand licensing External links:

Brand Licensing | Whirlpool Corporation

Brand management External links:

BEAM: Brand Management Software | Brand Asset …

RepEquity® | Digital Brand Management, Search …

Watson Creative – Brand Management and Creative Agency

Corporate anniversary External links:

20 Year Corporate Anniversary Gifts for Employees

Personalized Corporate Anniversary Gifts

Corporate identity External links:

corporate printing services, corporate identity standards

Corporate identity. (Book, 1989) [WorldCat.org]

Corporate Identity Japan – AbeBooks

Corporate propaganda External links:

ERIC – Project Learning Tree (Corporate Propaganda …

Digital marketing External links:

Philadelphia – Digital Marketing Conference | August, 2018

Charlotte – Digital Marketing Conference | October 3-4, 2018

Utah’s #1 Advertising Agency | Digital Marketing | Fusion 360

Direct marketing External links:

IPD: Direct Marketing and Training Agency – Tampa, FL

Direct Mail Company | Direct Marketing Company

Fulfillment Services – Promotional Products – Direct Marketing

Display advertising External links:

[PDF]AFP Display Advertising Policies – American Academy …

CPM Banner / Display Advertising

Drip marketing External links:

Insurance Drip Marketing Solutions – Agency Tsunami

TeleDrip – Drip Marketing Campaigns

Drippitt.com – The Next Wave In Drip Marketing

Loyalty marketing External links:

COLLOQUY | Loyalty Marketing & CX

Careers in Loyalty Marketing Solutions – Kobie

Clutch Loyalty Marketing | Solutions & Strategy

Market segmentation External links:

Market segmentation (Book, 1972) [WorldCat.org]

Title | Market Segmentation | Market (Economics)

Examples of Market Segmentation | Chron.com

Marketing activation External links:

Marketing Activation Manager | IllinoisJobLink.com

Arcade Games for Marketing Activation – YouTube

Marketing automation External links:

Marketing Automation & Customer Journey Software | …

Best-in-Class Marketing Automation Software – Marketo

Optimal Blue – Industry-Leading Secondary Marketing Automation

Marketing effectiveness External links:

Senior Analyst – Marketing Effectiveness | …

Marketing Effectiveness and Message Testing | Civis …

Marketing Effectiveness Consultants | IllinoisJobLink.com

Marketing ethics External links:

Define: Marketing Ethics | iContact

Marketing management External links:

CrossCap – Marketing Management Software

MC Marketing Management – Real-World Marketing for …

The Marketing Management Group – Marketing, …

Marketing mix External links:

3 statistics that will change your marketing mix – CUInsight

Marketing Mix Modeling | Marketing Management Analytics

Weaving Powerful Digital Solutions Into Your Marketing Mix

Marketing operations External links:

Marketing Operations – Aprimo

Vienna Channels: Custom Marketing Operations

Teradata Marketing Operations Login – Aprimo

Marketing research External links:

Peters Marketing Research, Inc.

Mars Research – Marketing Research Services

Ask Survey Center | Marketing Research Specialists

Marketing strategy External links:

Every social media marketing strategy to grow your …

Watchman Advisors – Online Marketing Strategy and …

RedRover Sales & Marketing Strategy | RedRover Company

Media intelligence External links:

Zanroo | Fastest Growing Social Media Intelligence …

Media monitoring Services | Media Intelligence Provider

FIBEP World Media Intelligence Congress

Mobile advertising External links:

Propel Media | Video, Display and Mobile Advertising

Media Buying & Mobile Advertising New York & Miami

IQzone – Mobile Advertising Solutions

Mobile marketing External links:

Mobile Marketing Made EZ – EZ Texting

Affordable Mobile Marketing & SMS Marketing

Mobile Marketing Automation, Engagement, CRM | Swrve

Music on hold External links:

Music On Hold – FREE download Music On Hold

Music on Hold | Cox Communications

Native advertising External links:

Native Advertising Institute – Native Advertising Institute

Native Advertising – The Official Definition – Sharethrough

Nativo: The Leading Native Advertising Platform

New media External links:

New Media / Artifact Title – TV Tropes


Centerline New Media – Official Site

Online advertising External links:

NewFire Media | Online Advertising in Augusta GA

Wippl – Caribbean Online Advertising

Performance management External links:

Scoreboard KPI Performance Management Software – …

Employee Performance Management Software | PerformYard

Verify – Global Supplier Performance Management Services

Personal selling External links:

Personal Selling TUT – Home | Facebook

Consumer Information – Personal Selling – Research …

Personal Selling Week 3 – YouTube

Point of sale External links:

Paladin Point of Sale Homepage – Paladin Point of Sale

NorthStar Restaurant Point of Sale – Home

iPad POS by Instore, the point of sale for small business

Product demonstration External links:

The Face Marketing| Product Demonstration Company| …

Corporate Image, Product Demonstration, and Training …

TickerTech.com – Product Demonstration Site

Product marketing External links:

Product Marketing tips and strategies from Launch Grow Joy

Product Marketing | United States | Lightning Launch

Product Marketing Specialist | IllinoisJobLink.com

Product placement External links:

How to Succeed at Product Placement Without Celebrities

Product Placement Expertise – Entertainment Marketing Group

AIM PRODUCTIONS | Product Placement | New York

Promotional merchandise External links:

Promotional Merchandise | Socks | Headbands | Wristbands

Brand Impression – Promotional Merchandise for Brand …

Sales promotion External links:

Sales Promotion Association of Baltimore

Sales Promotion Flashcards | Quizlet

Virago Inc Vancouver, WA Sales Promotion Service – …

Sex in advertising External links:

Does sex in advertising actually work? – Brooks Bell

Sex in Advertising – YouTube

Social marketing External links:

2018 USF Social Marketing Conference | Clearwater, FL

SEO Company, Experts in Paid Media, PR & Social Marketing

ToneDen – Automated Social Marketing and Advertising

Underwriting spot External links:

Underwriting spot – Infogalactic: the planetary knowledge …

Underwriting spot – WOW.com

Underwriting spot – Revolvy
topics.revolvy.com/topic/Underwriting spot

Visual merchandising External links:

Visual merchandising titles Jobs – Yakaz

Web banner External links:

Logo and web banner | womenshealth.gov

(4-13-17) EASTER_ WEB BANNER – Acme Fresh Market

Free and Easy Web Banner Vertical | Federal Student Aid

Word-of-mouth marketing External links:

5 Ways to Maximize Word-of-Mouth Marketing