The business intelligence system refers to the institutionalization of information communication technology to comprehend and systematize the flow of information that will be used for corporate endeavors.  The business intelligence technology, being the foremost method being used by modern corporations, allows businesses to peruse voluminous data and information so that insights of the market can be comprehended.  The intelligence gained by such companies can now be used in the decision making process to significantly enhance market leadership.  A business intelligence system also helps companies in improving their corporate performance and productivity to ensure continues growth rates and profitability.

Information is essential and it plays a key role in understanding different situations and scenarios so that businesses can engineer their operations based on actual or concrete conditions.  Knowing the facts means that decisions and company thrusts would be accurate.  However, current information gathering and analytics tools today cannot cope up with the sheer volume and magnitude of information flow.  That is why the institutionalization of a business intelligence system has become a paramount corporate concern.  Companies with the ability to gather, filter, analyze and use information will have a definite advantage over its competitors.  Company initiatives can achieve focus and products can be delivered according to market demands.  Management teams can take full control of these initiatives and make prompt decisions that are correct and accurate. All these can be made possible through the use of business intelligence technologies.  It could greatly amplify the competitiveness of companies making them stronger and more viable.

There is no doubt that the implementation of business intelligence systems increases the capabilities of companies to selectively utilize important information that can be used to make crucial business decisions, solve problems, and identify appropriate solutions to overcome the challenges of the market.  To be effective, business intelligence systems must possess two key application highlights.  These so-called highlights can make BI systems the most powerful data solution that could significantly enhance corporate performance and competitiveness.

First, business intelligence systems must be interactive and user-friendly.  This is important because a business intelligence application is designed to be used by company personnel with different levels of IT comprehension.  Company managers and personnel should be able to use the system with as little training as possible.  In this manner, the business intelligence system can be deployed faster and it can be used immediately after launching the system.  This could also speed the return on investment for the architecture because the company could immediately maximize the potential of BI and translate its benefits into actual corporate gains.

Second, the BI systems should also have the ability to interface with the company s standard operating system and can interconnect with other application in terms of data sharing, report generation, and database creation. Data gathered through the BI system should be delivered to users as a systematic report either as graphical presentation, spreadsheet or tabular document.  In this way, users will not be bothered anymore on performing different computing tasks to view the analysis and reports of the BI systems.

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