Ready to use prioritized Business Intelligence and Analytics requirements, to:

Guarantee your group delivers in-depth digital marketing/web analytics and insights, using advanced quantitative and scientific approaches to business analysis related to performance marketing, in support of the enterprises US-focused (internal) customer engagement strategies including digital intelligence for channels such as Search, E-mail, Display, Social Media, and Mobile leveraging web analytics, big data, business intelligence, data visualization, and other capabilities to drive marketing optimization efforts. .


    • How do you know if the data being analyzed is good enough?
    • What does the vendor offer to integrate analytics with in house data warehouses, Business Intelligence and other predictive analytics?
    • What business intelligence and data analytics competences are needed among personnel at various levels of your organization and specifically the control and analytics teams?
    • Where is Business Intelligence no longer required with more sophisticated predictive analytics and data visualization tools?
    • Are business intelligence solutions starting to include social media data and analytics features?
    • Which business areas are currently benefiting the most from the use of AI in analytics and data management?
    • Who uses computerized decision support including analytics and Business Intelligence systems?
    • Where are big data, cloud hosted data, cloud analytics, data science and artificial intelligence among current and future expectations of your business leaders and data consumers?
    • What are the key determinants of Business Intelligence and Analytics success?
    • Does your business model leverage analytics for intelligence and insight?

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