Manage all campaign asset development during creative, production and deployment working closely with Production Management, Content Development, Creative Design, Web Design, Email segmentation and deployment, digital marketing, and data tracking teams.

More Uses of the B2B Marketplace Toolkit:

  • Contribute to seller organization with the intent of bring seller best practices, feedback, and innovations into your organization and out to clients.
  • Ensure you identify new opportunities, and collaborate with sales teams to ensure growth attainment and increased footprint across the wider organization.
  • Orchestrate: track and monitor account health and identify areas of concern to the customer achieving stated business goals and work with the team to build a risk mitigation plan.
  • Ensure you need to have a consumer and retail approach, understanding the connection back to the supply chain, while developing plans/strategies for digital operations across the Boxed marketplace.
  • Coordinate: own the voice of the seller, and advocate on behalf to influence product roadmap, lead generation, integration process, and reporting activities.
  • Incorporate data insights across customer demographics and web analytics to optimize engagement touchpoints and improve conversions over time.
  • Be accountable for executing paid digital marketing campaigns across platforms in order to drive new user acquisition growth, increase customer retention and revenue.
  • Help lead the strategy and expansion efforts of a new product category initiative in display and paid social.
  • Drive negotiation and close deals in collaboration with Enterprise sales team, Customer Success Managers and Sourcing team.
  • Identify sales opportunities through direct prospecting, lead follow up, networking, and partner relationships.
  • Investigate and understand the internal business processes of potential clients; and strategize, present and demonstrate a tailored technology solution if applicable.
  • Develop, implement, and track digital marketing campaigns to ensure communication activities are developed and executed to support business goals.
  • Evaluate: actual, outbound shipping totals, previous days performance (picking packing replenishment), labor utilization, load confirmation, labor management, and reconciliation.
  • Manage relationship skills, maintaining direct and active communication with partners, proactively resolving business and technical issues.
  • Gather insights and input from partner teams in your organization (B2B marketing, client management teams, wealth management marketing, and more).
  • Manage work with your organizations product and technical staff to distill insights into easily understandable and persuasive written communications, for a variety of stakeholders.
  • Direct: structure, negotiate and implement sales and marketing programs, vendor agreements, distribution relationships and partner agreements.
  • Provide end to end project support from strategy development to content development to project management to regulatory/compliance review.
  • Standardize: test and provide insights on which digital content is effective in efforts to continuously improve marketing strategies.
  • Organize: partner with multiple clients to understand objectives and business goals to formulate a strategy to achieve desired results with products.
  • Take a leadership based consultative approach and apply advanced planning skills to present marketing ideas, raise logistical considerations, and secure buy in from key stakeholders.
  • Manage work with clients to facilitate migration onto the various commerce platforms and develop strategies to deliver growth for clients across platforms.
  • Ensure campaign delivery plans and projects remain on track and on budget working seamlessly with internal marketing groups.
  • Manage work with category, product, marketing, operations, and lead generation teams to optimize new B2B seller recruitment and existing seller performance improvement.
  • Audit: tap into customer insights and competitive intelligence to inform the go to market strategy and over time, improve adoption tactics.
  • Be accountable for executing the overall planning, creation, implementation, coordination and success of digital marketing campaign promotions.
  • Orchestrate: conduct market research and analyze trends to identify new marketing opportunities and best practices across all social media and digital platforms.
  • Develop, present and implement strategies to address marketplace competition, changes in customer preference and improvements in technology, and marketing tools.
  • Collaborate with product development, content, marketing and product teams to provide compelling UX and products to users across all digital sales channels.

 

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