Champion the adoption and implementation of your customer service platform with franchise owners; collaborating with other departments to prioritize and execute on the insights gathered from the platform to positively impact business goals and customer sentiment.

More Uses of the Brand Management Toolkit:

  • Methodize: everyone on your team has a meaningful impact on product features, new directions in streaming, marketing strategies, and customer engagement.
  • Systematize: design and execute marketing experiment framework (paid and owned), analyze results, and implement scalable campaigns.
  • Develop brand strategies and plans for packaging development, product/marketing qualification and forecasting.
  • Assure your design leads enhancements in Project Management tool to create efficiencies for all team members, inclusive of project briefing.
  • Write insight driven creative and project briefs and oversee the development process for all customer facing campaigns.
  • Be accountable for developing and executing plans to increase consumer wallet share, product consumption, improve profit on existing spend and identify/exploit key categories.
  • Ensure you oversee; recommend and conduct qualitative and quantitative research to enable better decision making around product and marketing.
  • Identify: development and implementation planning of distribution, packaging, shelving and merchandising strategies and plans.
  • Be accountable for adapting to new circumstances is inevitable so always planning ahead to take advantage of ongoing changes in the marketplace.
  • Ensure you have proven communication skills with supervisors, employees, and customers and are able to effectively manage a variety of situations on a day to day basis.
  • Analyze performance metrics against KPIs to assess a campaigns success, its impact on ratings, and areas for growth.
  • Strategize with the executive leadership team ways to drive impact via unified messaging across your distribution centers/ associates (current and potential), our.
  • Ensure your project leads pricing audits to evaluate opportunities to extract maximum value from the market and recommend audit cadence, action steps and communicates strategy across channels.
  • Become skilled at identifying and leveraging variety of tools to identify, develop and assess new opportunities.
  • Direct: internally identifying the right partners to provide input for content direction, and collaborate with on content development.
  • Collaborate with finance, supply chain and project management to ensure new products deliver on growth, revenue and profitability goals.
  • Maintain quality control of the catalog, ensuring all information is accurate and that product and pricing updates are consistent with your website.
  • Be certain that your design executes new means for stimulating creativity, insight collection and idea generation leading to actionable insights and product concepts.
  • Manage to determine and try understand sales flows (and proactively implementing strategies should there be any issues).
  • Manage and nurture organization partners relationships to create and execute breakthrough marketing plans that win in the marketplace.
  • Ensure you conceptualize; lead and push your creative organization partners to develop integrated, breakthrough advertising and messaging strategies.
  • Establish that your enterprise identifies gaps in marketplace and new category understanding and champions research and analysis to fill gaps.
  • Manage to determine why certain products are trending up or down and develop strategies to quickly spot and fix low margin and low growth products.
  • Ensure you mobilize; lead the ongoing development, collaboration and staffing and of an integrated Communications and Marketing team.
  • Be accountable for developing compelling, insight based product concepts and partnering with research partners to identify the most reliable way to gain consumer feedback and validation.
  • Establish that your corporation leads the internal marketing and creative team in project kick off, content development and implementation by project.
  • Establish that your design complies; partners with Brand Management channel leads and organization partners in the developments of assets, tools, and support materials on an ongoing basis.
  • Collaborate with a multi functional project team to ensure excellence in execution (initiative/promotion/pricing plan development, planning, execution and summarizing results/learning).
  • Develop: craft and execute innovative, effective paid and earned consumer marketing tactics across all forms of media traditional, digital, experiential, etc.
  • Be accountable for advertising strategy/creative brief development, commercial evaluation, copy clearance, commercial production and testing.

 

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