Own and elevate the Hard Goods assortment and pricing strategy through market expertise, assortment planning and identifying gaps and opportunities for internal and external development to optimize top line growth, profitability, and brand progression.

More Uses of the Category Management Toolkit:

  • Make certain that your organization develops category expertise, Category Management expertise, and market contacts, working closely with suppliers and internal stakeholders in all aspects of sourcing.
  • Manage all timelines (Fixture Timeline, Graphic timeline, Retailer deliverable dates) and ensure all relevant parties deliver on time Sales, Materials Management, Distribution, Customer Logistics, and Transportation.
  • Develop and communicate category insights that provide the customer with high value information with respect to consumer, product assortment, in store merchandising, and space planning analysis.
  • Ensure you demonstrated customer focus evaluates decisions through the eyes of the customer and develops processes to deliver outcomes that meet corporate, operations and sourcing goals.
  • Provide competitive merchandising solutions for retail formats by researching market conditions to determine potential sales of product or service and retail trends.
  • Use your category expertise, intellect, emotional intelligence, and pro active communication skills to influence key stakeholders internally and externally to move category driving agendas forward.
  • Develop annual promotional plans by category assigned, evaluating items and negotiating deals with vendors; develop, negotiate, and execute regional tactical plans for Category Management programs for the categories assigned.
  • Identify where there are opportunities to improve assortment based on availability of retail ready product and who suppliers are using to distribute product to retail.
  • Make certain that your organization delivers customer specific sales presentations to the sales team with the customer specific trade programs and fact based category insights for targeted new distribution at current partners and/or customers along with prospective accounts.
  • Manage work with the team to maximize efficiency efforts regarding pricing accuracy, returned cases, sales maximization, replenishment efficiency and void closure.
  • Ensure your organization utilizes department and category leadership platforms to create actionable and relevant insights that can be applied to retailer specific category strategic and tactical plans.
  • Systematize: conduct post promotional review and analysis to determine if promotional requirements met and if there problem areas, provide information to vendor.
  • Oversee daily operation of department and category functions and work closely with merchandising management team to achieve the goals of the category business plans.
  • Establish your organization integrates data from a variety of sources to develop impactful customer specific selling stories in support of key category business building initiatives.
  • Ensure you lead the team to provide consistent communication of Demand Plans, Supply Plans, Risks and Opportunities and KPI performance tracking to stakeholder groups.
  • Develop as an industry and customer expert to assure you stay ahead of your competition and present your customers with the best assortment of products in the marketplace.
  • Develop merchandising concepts, product and promotional plans that strategically drive category growth while continually evaluating product mix to ensure customer satisfaction, increase market penetration and competitive advantage.
  • Systematize: risk profile ensure purchasing and contracts teams are developing a supply base that identifies business continuity and performance risks and develops appropriate mitigation actions.
  • Establish your organization provides critical insights and analytical support with the Category Insight and Chain teams to drive the customers beer category and capturing a disproportionate share of growth.
  • Collaborate with regional partners and suppliers to establish and continuously evolve the product mix and seasonal product offerings in the floral category.
  • Oversee: customer service skills to interact courteously and productively and build relationships with business unit leaders, other internal customers, and vendors.
  • Determine standard and promotional product pricing through competitive analysis, industry research, store visits and product pricing strategies to support management of major product categories.
  • Confirm your organization cross functional collaboration with Marketing, Category Management, Inventory, Supply Chain, Pricing and Merchandising Operations departments for successful program launch and implementation.
  • Arrange that your organization partners with the Directors of Sales and the Account Managers to develop category review to unlock joint business planning and category assortment opportunities for profitable growth.

 

Categories: Articles