Use data analysis of sales performance, customer accounts, Competitive intelligence, and market trends to develop, implement, and make needed adjustments to market penetration plans and account based strategies to compete and win enterprise software deal that increase net new revenues.

More Uses of the Competitive intelligence Toolkit:

  • Collaborate with other market insights related colleagues to synthesize internal and external information, analytics and data to arrive at value added conclusions.
  • Ensure you lead research and analysis on economic trends; interpret economic research and analysis to advise management on business implications and recommend changes to strategy or operating plan.
  • Steer: conduct in depth research on and analysis of companies, industries, markets and competitors and deliver objective, meaningful insights in a concise, compelling way.
  • Develop and mature market research programming through process audits, perpetuating a market research mindset and establishing best practices for replication throughout your organization.
  • Organize: continuously monitor competitor and industry activity with regards to trend management practices and ensures effective and timely communication of relevant findings to key internal stakeholders.
  • Identify new ways to position solutions in the market and work with Solutions Marketing, Sales, and Product Management colleagues to execute on strategies.
  • Ensure you build efficient models and methods for gaining on going client and advisor insights, balancing enterprise wide strategic insights with insight needs of LOB and product leaders.
  • Liaise with internal groups clinical, research, medical affairs, business development, manufacturing, operations, and all others to keep abreast of current information.
  • Coordinate: evaluation of marketing needs against current data capabilities; partnering with marketing enablement and front end technology on the development of a roadmap toward a modern, intelligent insights model.
  • Perform relevant scientific and information analysis, particularly in relation to searching competitor information and scientific literature.
  • Employ market research, industry trends, voice of customer, market share, win/loss analysis and Competitive intelligence and price realization to develop product strategy and influence roadmap development.
  • Be accountable for providing strategic guidance and innovative thinking on Competitive intelligence capabilities, processes, technology platforms, vendor partners, and best practices to optimize the effectiveness and impact of the Competitive intelligence function.
  • Be certain that your organization provides strategic guidance and innovative thinking on Competitive intelligence capabilities and best practices to optimize the effectiveness and impact of the centralized Competitive intelligence function.
  • Head: proactively identify key industry trends, develops analysis of trends and communicates potential business impact to appropriate leadership.
  • Standardize: openly share perspective and insights to elevate team thinking and drive a balanced, holistic point of view; effectively weigh and communicate trade off considerations.
  • Be accountable for leading the planning, execution and communication of Competitive intelligence to better inform business strategies and drive decision making.
  • Guide: work directly with business development, research, development, and commercial personnel to ensure the incorporation of key insights into the development of project strategy.
  • Steer: successfully complete compliance modules assigned annually by your organization and develop challenging yet compliant advertising messages while avoiding regulatory organization warning letters.
  • Analyze and evaluate prospects and clients to determine if organizations capabilities meet potential legal needs and identify strategies and opportunities to expand relationships with clients.
  • Manage work with multiple stakeholders and functional area leaders to ensure the proper specifications are identified and delivered to meet market/customer needs.
  • Ensure you are going to show you what you are great at, and going to help you break into all the other things you have always wanted to do, from Design to Strategy to Branding and on and on.
  • Help to gather and compile digital Competitive intelligence and identify opportunities for new tools to enhance the learning and positioning of cross functional input and support related to marketing initiatives and engagements.

 

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