Manage an a and p budget assigned to you and making impactful decisions that minimizes costs and optimizes return on investments working closely with Consumer Insights to ensure you measure and evaluate the performance of brand activities to optimize a and p spend.

More Uses of the Consumer Insight Toolkit:

  • Manage all aspects of research projects, from recommending methodologies, identifying suppliers, managing design and scope of research.
  • Execute against established KPIs (Key Performance Indicators) to generate measurable results against organization and brand specific initiatives.
  • Standardize: creation of bespoke brand partner marketing opportunities based on customer data, Consumer Insights and channel performance.
  • Confirm your organization oversees the synthesis and analysis of data in order to provide a big picture interpretation and ensure integrity of findings and conclusions.
  • Ensure you gain; understand and regularly utilize sales plans, selling reports, and margin reports to interpret style information that is relevant to your categories.
  • Serve as a key leader contributing to the development and growth of the Insights team, sharing best practices and mentoring team members.
  • Lead concept / design review and provide input on safety, quality, regulatory compliance, and customer satisfaction as related to new products.
  • Collaborate with data and Consumer Insights teams to drive actionable decisions that improve the performance of your marketing campaigns.
  • Ensure your project maintains day to day relationships with organization partners and informs stakeholders on any changes timing, budget, and final deliverables.
  • Forecast incremental sales generated from all marketing programs and consumer segments on Monthly, Quarterly and Annual basis.
  • Confirm your strategy updates and maintains competitive database to ensure that the Central Innovation team has the most up to date information at all times.
  • Drive the strategic monitoring and communication of competitive intelligence (evolution in the strategy of your competitors especially for pricing, innovation and new product releases).
  • Oversee: regular engagement with brand marketing teams in order to ensure that research findings and insights are embedded in business plans and strategies.
  • Capture, integrate, organize and communicate critical information about customers, markets, competitors, and technology trends to all critical internal stakeholders.
  • Contribute Consumer Insights to unlock breakthrough marketing campaigns that deliver against the brands positioning by capturing deeper insights on the brands consumer target, frame of reference, benefit, and reason to believe.
  • Initiate: actively seek out new research vendors and technologies; continually challenge existing vendors with high standards.
  • Oversee: work closely with Consumer and Brand Insights team to understand integrated Consumer Insights of custom research and analysis.
  • Set up action plans to meet KPIs and ensure compliance with all market visitor needs and coordinate results with Trade Marketing.
  • Translate and leverage Consumer Insights, licensing category and market trends into meaningful and executable business strategies.
  • Secure that your planning complies; monitors research activities and performance; provides updates to management related to performance of external efforts.
  • Develop processes and protocols around data monitoring/validation, ingesting, and structuring that facilitates the growth of the international teams analytics agenda.
  • Provide direction for the research and insights function; effectively manage, coach, and develop the competencies of the team in alignment with Strategic Workforce plans.
  • Methodize: leverage creative thinking and Consumer Insights to develop new marketing initiatives that are cohesive, actionable, generate brand awareness and drive sales.
  • Identify and evaluate white space opportunities and new growth initiatives leveraging data, Consumer Insights, product and trend knowledge.
  • Guide: scope and gather context from partners when planning new projects, evaluating traditional and non traditional research methodologies.
  • Formulate: own and synthesize data, and lead the development of customer segmentation to inform strategic planning and decision making throughout your organization.
  • Support development and be key business user of the Customer Analytics Platform, working with Enterprise Architecture, IT and Analytics teams to reflect future customer management needs are met.
  • Audit: own relationships with external vendors (identify, select, negotiate, manage), and leverage external insights resources, capabilities, and expertise to best serve business needs.
  • Confirm your team participates in developing the annual Consumer Insights research plan and budget to meet existing and projected organizational needs; ensures plan is actionable and provides brand value.
  • Collaborate with marketing leadership to develop strategy, goals and KPIs through the entire marketing funnel from awareness to purchase.

 

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