Assure your organization oversees and/or participates in the design, management, and presentation of results of qualitative and quantitative consumer research studies and custom designed strategic and tactical studies to support product marketing, branding, marketing communications and operational initiatives.

More Uses of the Consumer Insights Toolkit:

  • Manage work with Consumer Insights team to review current market research, identify effective promotional methods, and source potential media buys for review.
  • Contribute Consumer Insights to unlock breakthrough marketing campaigns that deliver against the brands positioning by capturing deeper insights on the brands consumer target, frame of reference, benefit, and reason to believe.
  • Provide competitive and Consumer Insights and partner with creative and client teams to develop a distinct social media style and voice for the brand.
  • Support development and be key business user of the Customer Analytics Platform, working with Enterprise Architecture, IT and Analytics teams to reflect future customer management needs are met.
  • Establish that your venture serves as a key business partner to communicate Consumer Insights with key cross functional partners in order to inform decision making and help shape business strategy.
  • Manage an a and p budget assigned to you and making impactful decisions that minimizes costs and optimizes return on investments working closely with Consumer Insights to ensure you measure and evaluate the performance of brand activities to optimize a and p spend.
  • Direct: plm to understand how to creatively drive your business by building profitable, market right, consumer right product that is in line with department and organization financial targets.
  • Capture, integrate, organize and communicate critical information about customers, markets, competitors, and technology trends to all critical internal stakeholders.
  • Collaborate with analytics teams to provide customer insight and data requirements for analytics projects, development of predictive models and rules based customer engagement.
  • Provide direction for the research and insights function; effectively manage, coach, and develop the competencies of the team in alignment with Strategic Workforce plans.
  • Provide brand consulting team with cultural and Consumer Insights and guidance in strategic application using a mix of primary and secondary research.
  • Manage the overall project timelines and deliverables, ensuring that milestones are met and work is aligned at the various stages of project execution.
  • Steer: own relationships with external vendors (identify, select, negotiate, manage), and leverage external insights resources, capabilities, and expertise to best serve business needs.
  • Use customer and Consumer Insights to develop holistic strategies, programs and plans to effectively drive innovation and business outcomes and improve return on investment in varied areas.
  • Oversee: leverage creative thinking and Consumer Insights to develop new marketing initiatives that are cohesive, actionable, generate brand awareness and drive sales.
  • Supervise: partner with brand marketing, Consumer Insights, sales, creative services and departments to develop integrated marketing communications plans to deliver business objectives.
  • Ensure you accrue; understand and regularly utilize sales plans, selling reports, and margin reports to interpret style information that is relevant to your categories.
  • Confirm your business participates in developing the annual Consumer Insights research plan and budget to meet existing and projected organizational needs; ensures plan is actionable and provides brand value.
  • Lead concept / design review and provide input on safety, quality, regulatory compliance, and customer satisfaction as related to new products.
  • Collaborate with clinical, Consumer Insights, and data science teams to ensure your product decisions reflect a complete picture across all research domains.
  • Ensure you exceed; lead internal and external assessments of the omnichannel business environment (consumer, organization, category, customers, market trends, etc), leveraging multiple data sources to shape implications and recommended actions.
  • Drive the strategic monitoring and communication of competitive intelligence (evolution in the strategy of your competitors especially for pricing, innovation and new product releases).
  • Ensure you have planned the engagement activities, the learning objectives and you have helped solve business problems through the creative deployment of the insights.
  • Ensure you specify; lead the development of new, improved, and/or more cost effect research tools, methods, and processes to fit the business problem and fast, paced Agile work practices.
  • Pilot: own and synthesize data, and lead the development of customer segmentation to inform strategic planning and decision making throughout your organization.
  • Establish: regular engagement with brand marketing teams in order to ensure that research findings and insights are embedded in business plans and strategies.
  • Identify and synthesize insights that inform key business decisions for the Retail and Product organizations regarding topics related to sales, marketing, and more.
  • Develop processes and protocols around data monitoring/validation, ingesting, and structuring that facilitates the growth of the international teams analytics agenda.
  • Be accountable for acting as a liaison between the Consumer Insights department and key brand partners through relationship building, proactively anticipating consumer research needs and representing the voice of the consumer during brand meetings.
  • Support the creation, execution, analysis, and reporting of research projects across a diverse portfolio of games to meet key milestones and deadlines.

 

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