Facilitate collaboration and enhance communication between Engineering, Marketing and Operations to ensure your organization understands the vision and direction for each technology, provides input on product strategy and gathers Customer Insights.

More Uses of the Customer Insight Toolkit:

  • Confirm your venture interacts with internal and external peers and management to share highly complex information related to areas of expertise and/or to gain acceptance of new or enhanced business solutions/initiatives.
  • Create and execute monthly/quarterly marketing plans, determining how to most effectively leverage the budget, team, and resources for maximized brand awareness and membership generation.
  • Ensure that the marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with clients corporate guidance and all regulatory, legal, ethical SOPs.
  • Establish that your venture performs as subject matter advisor to specified area of responsibility and constructively challenges current methods to identify areas of improvement, support established standards and deliver improved results.
  • Identify: audit and ensure all touchpoints are on brand, work closely with design leads, business partners, and program managers to develop creative content.
  • Pilot: proactively own and manage a portfolio of accounts, becoming customers trusted advisor by understanding key initiatives, internal processes, and desired outcomes.
  • Cx projects remove pain points for customers and seize opportunities to innovate and make engagements with you easier and more satisfying.
  • Provide expertise, coaching and training to brands on how to effectively gather quantitative data and identify relevant Customer Insights.
  • Drive a compelling customer centric, data driven point of view to help clients better leverage Customer Insights across functions and channels.
  • Ensure you consult; lead the utilization of customer analytics, profiling, segmentation, user persona development, and other analytical techniques to drive significant gains around Customer Insights, retention and loyalty.
  • Improve segmentation strategies through extensive Customer Insights analysis, capturing migration across segmentation to inform future strategies.
  • Standardize: fuel confidence to deliver messages in a clear and compelling way to customers, effectively handle objections, and close every call with a with a commitment to action to drive changes in behavior.
  • Refine (or build) brand positioning for each business informed by collecting Customer Insights and feedback, and by assessing market and competitive dynamics.
  • Apply technical knowledge and Customer Insights to build a modernization roadmap add value and improve reliability on a software solution.
  • Oversee: proactively identify additional learnings needed to deliver deep Customer Insights that the data displays a thorough picture of the environment.
  • Communicate effectively with upper management to convey the customer needs and requirements and be able to recommend multiple options to meet needs.
  • Manage the activities of the staff according to overall marketing strategies and budgets; through motivation and maintaining high level of individual / team performance.
  • Attract, develop and retain a high performing team based on strengths, talents, group dynamics and business needs and provide clear direction, feedback and development.
  • Collaborate cross functionally with sales, marketing, and customer success to gain market, competitive, and Customer Insights and translate that into outcomes that drive unique value proposition, differentiation, and market share growth.
  • Manage a portfolio of customer onboarding projects, ensuring a successful and timely completion achieving key milestones to ensure an accelerated time to value.
  • Create and design high quality content used to communicate organization policy, process, and procedures used for advocate training and corporate training.
  • Engage as a strategic partner and actively identify new opportunities for delivering actionable Customer Insights and great customer centered and business results.
  • Be accountable for developing and executing assigned high profile plans/programs to enhance/maximize consumer awareness, market share and support specified initiatives.
  • Identify: actively working to solicit Customer Insight, feedback and learning to develop project processes and ways of working to provide a first choice service.
  • Manage and perform in depth market research and analytics to inform leadership on market specific, service and industry trends with a focus on digital service innovation.
  • Ensure you head; lead the sales team to develop branded customers into partners by developing strategic solutions to business issues that face the customer to service the needs and create and strengthen partnerships.
  • Be the key leader in Customer Insights management team, supporting the integration of efforts in Customer Analytics, Customer Research, Competitive Intelligence, Program Analytics, Advanced Analytics and Marketing Planning.
  • Collaborate with analytics teams to provide Customer Insight and data requirements for analytics projects, development of predictive models and rules based customer engagement.
  • Manage the long term roadmap for 3D printed product architectures using Customer Insights; provide sales forecast to operations to facilitate component planning.
  • Organize: partner with sales and marketing to refine lead qualification process, analyze and report on campaign performance with reporting and dashboards.

 

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