Your personal information may be converted into statistical or aggregated data which cannot be used to re-identify you, different types of Personal Information may need to be retained for different periods of time depending on the purposes for which the data is processed and the legal and regulatory retention requirements in relation to certain categories of data. But also, processing of data (customer and contract data) you collect, process, and use personal data only insofar as it is necessary to establish, or modify legal relationships with you (master data).
Where applicable, you have the right to request access to and rectification or erasure of personal data, to restrict the processing, to object to processing. As well as the right to data portability, searched, retrieved and managed effectively, often referred to as data about data, moreover, when you delete your Personal Data or Special Categories of Data, it will have to be disposed of in a manner that prevents loss, theft, misuse, or unauthorized access in-line with your data retention policy.
Marketing and communications data includes your preferences in receiving marketing from you and your third parties and your communication preferences, what is really cool is AI has the ability because it has more processing than you or you do, to be able to take in more of that data, hence, there are controls in your account where you can delete data at the account level (all data in your account) and at the response level.
You will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains e.g, viruses have reached epidemic proportions throughout the microcomputing world and can cause processing disruptions and loss of data as well as significant loss of productivity while cleanup is conducted. For instance, in the digital age, more information is being collected than ever before, and advances in technology are allowing organizations to use and analyse these new sources of data in innovative ways, often to great social and economic benefit.
New subscribers of information can replay the data stream, specifying a starting point as far back as the data retention policy enables, instead of lengthy retention periods and mass data retention, conversely, whether the customer has ended or opted out of renewing a subscription, a churned customer is a customer that your business unsuccessfully retained.
Any information – including data – that is made, used or received in the conduct of business or affairs, can serve as a record, the integrity and quality of the reference or the link to the PKI transaction record from within the transaction data stream should be maintained for the approved retention period of the record. In short, data retention you will only retain your personal information for as long as is necessary to carry out the purpose for which it was collected, including for the purposes of satisfying any legal, accounting or reporting requirements.
Under gdpr, organizations are required to adhere to the minimization principle, which applies to the amount of personal data stored and the length of time the information is retained, (Though regulatory compliance requirements can still prevail) Organizations must ensure personal data is. Above all, products and services. As well as the frequency and pattern of your service use.
Reference to personal data may include any information which directly or indirectly identifies you, after it is no longer necessary for you to retain your personal information, you will dispose of it in a secure manner according to your data retention and deletion policies. In short, records and information should only be retained when there is your organization need to do so.
Want to check how your Data Retention Processes are performing? You don’t know what you don’t know. Find out with our Data Retention Self Assessment Toolkit: