Serve as the leader for the Digital Marketing team and integrate it with the ecommerce team to leverage commerce across the digital spectrum along with responsibility for the ecommerce operations field team and future centralized fulfillment organizations.

More Uses of the Digital Marketing Toolkit:

  • Confirm your operation establishes a set of Digital Marketing KPIs (key performance indicators) that align marketing objectives with the business growth drivers and organizational goals.
  • Manage work with members of Digital Marketing teams to develop and communicate actionable, revenue generating strategies by analyzing predictive Digital Marketing performance.
  • Manage work with the Digital Marketing management and Marketing Communications coordination to develop, schedule, launch and analyze email campaigns.
  • Develop the Digital Marketing strategy and partner with marketing leaders to create actionable and integrated Digital Marketing programs to drive high value sales leads and profitable revenue.
  • Collaborate across teams to innovate, bring Digital Marketing expertise to customers, and develop scalable solutions to industry challenges.
  • Support partnership marketing and customer segment marketing managers in fulfilling marketing services needs for partnership marketing, targeted segment campaigns, and Digital Marketing.
  • Manage website reporting process with cross functional partners, covering topics as Digital Marketing, on site merchandising, product performance, and conversion trends.
  • Manage to support system wide website and Digital Marketing efforts through the creation of websites, and interactive functions, features and systems.
  • Be accountable for leading projects focusing on customer understanding, journey maps, operational effectiveness and process solutions to Digital Marketing and business problems.
  • Lead a grasp of the fundamental importance of clean data to empower successful Digital Marketing initiatives, in support of larger business objectives.
  • Use analytics tools to support performance marketing, Digital Marketing, marketing optimization, and other crucial marketing operations.
  • Use multi touch attribution/digital attribution solutions to understand interactions, roles and conversion contributions between Digital Marketing channels.
  • Utilize Digital Marketing and technical expertise to forge solid relationships with client teams, partners, and executives to improve the IT/Business relationship.
  • Ensure you engineer; build the Digital Marketing and communications platforms aimed to target new creative membership growth and engagement strategies for programmatic campaigns.
  • Be accountable for working across several aspects of marketing from Digital Marketing to branding and positioning, growth strategy, Go to Market strategy, and customer insights development.
  • Initiate: partner with it, channel management, Digital Marketing, brand teams, communications, learning and development, and other business partners to drive business.
  • Keep up to date on latest trends in analysis and reporting and mine data to spot trends and find correlations that might be relevant for overall Digital Marketing strategy.
  • Manage work with Digital Marketing counterpart to evaluate and recommend an upgraded marketing automation system to enable more robust, end to end targeting, tracking and greater engagement.
  • Confirm your organization facilitates departmental intranet and Digital Marketing strategies and keeps abreast of emerging trends in talent and organizational technology and methods.
  • Ensure your enterprise complies; partners with internal team and external resources to develop brand aligned Digital Marketing assets and executes website SEO optimizations.
  • Provide executive leadership with reporting and analysis on results, projections and ROI of all Digital Marketing and lead generation activities.
  • Be accountable for supporting the development of promotional materials to support stakeholder engagement and Digital Marketing initiatives and aide in the management of content through the review committee process.
  • Collaborate with Digital Marketing, brand and digital design to plan and execute projects by ensuring that teams have appropriate technical specifications, clear and concise direction and resources to deliver projects effectively and on target.
  • Manage strategy and setup of organic and paid campaigns by staying up to date with Digital Marketing trends, channels and strategies to keep you ahead.
  • Collaborate with team members/business partners to develop, execute, and measure multiple integrated Digital Marketing campaigns, aligned with business goals.
  • Ensure you accomplish; lead the definition of metrics that matter and develop reports and dashboards that measure the performance of predictive Digital Marketing programs.
  • Confirm your design develops comprehensive digital strategies and implementation roadmap that ensures short term objectives support long term goals and actively participates in selection of partners aligned with the Digital Marketing roadmap and objectives.
  • Manage work with internal groups to develop strategies that cross sell, promote, and convey consistent brand stories and messages that are succinct across other Digital Marketing platforms.
  • Support the Digital Marketing management in the development and execution of messaging and copy strategies that align with overall business objectives.
  • Be accountable for designing innovative and highly effective Digital Marketing strategies, communication plans, and omnichannel ecosystems rooted in business strategy.

 

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