Blogs are used not just a personal journal but in most cases it is used for business purposes.   It is a journal published on the web and is updated regularly.  Businesses used blogs for marketing, branding or public relations purposes.  Blogs contains links that direct readers to landing pages.  Blogs created to draw consumer’s awareness is considered to be effective, if you are able to lead your readers to your links.  But even with the use of blogs, it needs to be measured as well.

Where a company allows its employees, teams or spokespersons share their vioews publicly is known as external blog.   This type of blog allows interaction with target market on a more personal level while building link towards the end to the corporate site.

Web analytics blogs is act of measuring how people who have indicated their interest in your material and opinions subscribed to your blog feed.  If you decide on using blogs to market your product or service, you need to subscribe to a blog search engine that uses web analytics as a tool.   As readers react to your blog, chances are they would be your most loyal audience and they will consistently follow the content of your blog.   If your blogs are on feed-based monetization, the selling of advertisement would require feeds.  The size of your feeds determines the extra money that you earn from your website.

Web analytics blogs track the authority, influence, and popularity of blogs.  Results of the web analytics blogs will help companies plan for their ad targeting platform.  They are able to assess what consumers look for based on the comments and feedbacks.

Categories: News