Lead your organizations E Commerce strategy, and collaborate with your Leadership and Operations teams to devise the most effective strategies for your Direct to Consumer business.

More Uses of the E-Commerce Platforms Toolkit:

  • Support the digital marketing management in the development and execution of messaging and copy strategies that align with overall business objectives.
  • Coordinate: leverage analytics, site testing, technology tools, and reports to monitor, recommend, and implement optimizations and enhancements to the e commerce store.
  • Confirm you mentor; build and maintain day to day relationships with external vendors to ensure tactics align with your goals and stay up to date on the latest innovations.
  • Be certain that your enterprise communicates effectively with the E Commerce Team, other business teams, and IT Partners to prioritize, mitigate, resolve, and report on production issues and causes.
  • Direct: open doors with key executives at strategic partners, and partner with coalition executives to deliver compelling partnership opportunities.
  • Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability.
  • Confirm your venture supports upgrade, transitions, and maintenance efforts to ensure the migration of content and data necessary to website integrity.
  • Be one of the first developers to work with new features from a variety of e commerce platforms and technology partners.
  • Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross functional partners.
  • Lead testing of updates and code releases across platforms, devices, and production environments.
  • Arrange that your corporation engages in continual monitoring of the website for issues as bugs, broken images, load speed, outdated information products and price errors, etc.
  • Be accountable for working closely with the marketing team to maximize the website as a way to market all Greatness products and services.
  • Collaborate with ops and quality teams on returns management, root cause analysis of returns, and continuous improvement efforts.
  • Develop: own, create, project manage, and implement all marketing campaigns and strategy to allow customers to discover relevant resources.
  • Manage, enhance, and/or maintain catalog, product listings, merchandising, pricing, inventory turn, payment, order management, and post sales customer support.
  • Generate and implement new sales and marketing initiatives to increase e commerce sales and profitability.
  • Collaborate with the creative team to develop creative strategies, concepts and ideas that promote consumer engagement with the brand.
  • Evaluate: work closely with your brand, product, creative, and performance marketing teams to ensure timely and efficient product and promotion launches.
  • Establish that your organization prepares and publishes products and digital assets to the website in collaboration with the Merchant Team to adhere to product launch guidelines and deadlines.
  • Confirm your design complies; proofs and audits content to ensure the consistency, integrity, and quality is maintained in all assets.
  • Identify SEO optimization opportunities in partnership with your organization and work with your developers for implementation.
  • Manage production team resources to enhance productivity and quality with a mindset of continuous improvement.
  • Secure that your venture generates and analyzes SEO reports, monitors opportunities for improvement, and implements SEO changes to the websites.
  • Orchestrate: creatively look for opportunities to develop the account, increase the success rate of the projects managed, and bring in new businesses.
  • Manage work with marketing department on identifying and scheduling promotions and flash sales to optimize e commerce opportunities and drive revenue.
  • Steer: partner with groups across the consumer organization to share best practices for digital accessibility.
  • Ensure you guide; record of taking responsibility for owning projects through completion and adapting completed projects as needs change.
  • Establish projects management and communication plans, escalation procedures, change and risk management and Agile ceremonies.
  • Control: work closely with the quality assurance team on standardization of procedures, cross training of staff members, and level loading the production flow.

 

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