Regularly analyze data and metrics to identify key opportunities to improve individual and overall affiliate KPI performance, increase scale, and enhance efficiency of marketing spend.

More Uses of the Ecommerce Scaling Toolkit:

  • Provide market feedback to your organization leadership regarding competitive insights, prospect needs and generate product development ideas.
  • Direct: work closely with demand generation, product marketing, and other digital teams on virtual campaigns and nurture programs.
  • Manage work with product development and tech to upgrade the user interface design for the website, app, and all other tech related customer touchpoints online.
  • Manage all content and strategy for your social media channel with a goal of balancing conversion and brand marketing to reach revenue goals.
  • Pilot: function as primary advocate for the client, understanding business needs, and developing and implementing effective solutions.
  • Drive a high performance, highly accountable culture (remote AND onsite) to achieve and exceed sales development expectations and goals.
  • Establish that your enterprise evaluates strategic considerations, as strengths and weaknesses, and develops plans to optimize strategic impact of partnerships.
  • Secure that your business leads negotiations with existing and new partners with respect to distribution, product development and commercial collaboration.
  • Systematize: conduct analysis of brand performance using multiple data sources and tools on a regular basis to ensure that performance is continuously optimized across all touch points.
  • Warrant that your organization assess partnership performance during and post campaign and evaluate for future collaboration or renewal/extension of on going relationships.
  • Oversee strategy, planning, implementation and coordination across all eCommerce initiatives to drive sustainable sales, market share and profit.
  • Govern: partner with product marketing, marketing program managers, and the campaign team, to develop effective go to market outbound messaging across assigned teams accounts.
  • Create digital strategy with an emphasis on delivering results and positive disruption for your website and retail sales channels.
  • Govern: coach managers in developing plans focused on organizational effectiveness, workforce planning, talent and overall business performance.
  • Coordinate with it to evaluate, launch, and maintain digital commercial technologies and solutions to enable digital strategy.
  • Manage work with the marketing communications team to design, develop and optimize landing pages for all online marketing campaigns.
  • Explore and understand each partners business and industry and the goals and objectives for partnership with Blue Apron, ensuring there is alignment between brands.
  • Manage: work closely with, hire and develop team members in identifying areas to continuously improve scalability, quality, speed to market, business process and costs.
  • Head: unhappy with business as usual, you are constantly looking at new opportunities to improve the efficiency and effectiveness of your work and how things are done.
  • Manage work with insight teams to identify customer triggers and perceptions, evaluate marketing activities, and build learning for future customer engagement activities.
  • Collaborate with marketing, product, software development, and consumer service teams to align timing and content of messaging.
  • Be certain that your organization builds deep and trusting relationships with counterparts at partner companies in order to promote collaboration, support visioning of growth areas and facilitate negotiations.
  • Know your catalog/brand base in and out and continuously work with the Sales team to understand the latest customer needs and source gaps you need to fill.
  • Be challenged by innovation and grow professionally by solving one of the most interesting challenges impacting businesses across the globe.
  • Develop use cases for internal measurement and merchandising tools and platforms that support scaling marketing initiatives.
  • Evaluate and plan activities to implement automation of manual data extracts and other manual activities supporting any reporting currently supported by you.
  • Oversee: partner closely with product, engineering and other business leaders to influence product and program decisions with data.
  • Identify and evaluate white space opportunities and new growth initiatives leveraging data, consumer insights, product and trend knowledge.
  • Create a standardized outreach process for current and future clients and coordinate its implementation across lines of business, client management, and marketing and communications.
  • Collaborate with product and business leaders, designers, and engineering managers to improve your products and prioritize projects for impact.

 

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