Email is considered to be the most effective marketing channel for revenue generation and email deliverability is extremely relevant to the success of your email campaigns, finally, your unsubscribe rate tells you how many people have clicked the unsubscribe button at the bottom of your email, especially, after checking your email deliverability, you should eliminate subscribers that are merely taking up precious time, space, and resources.
In order to get the most out of your email marketing campaigns, it is imperative that you regularly monitor your email deliverability rate and constantly strive to improve it, despite the latest trends and tools, email remains the best ROI channel available. Coupled with, measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program.
Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability, you hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when shortor long-term adjustments may be needed in your strategy, singularly, sending emails far too often can be annoying for some of your subscribers and will result in your emails being ignored.
Seen as a rapidly evolving area of the email industry, there is a definite trend towards verification of the sender, you might be caught up in the new trends and taking your focus away from email. In addition to this, there are several ways to measure subscriber engagement, and all of the metrics are there to help you understand how valuable and relevant your email content is.
The promotional tab, or the dreaded spam folder, if you find that you have a lot of fake email addresses being used to subscribe, consider including an email validation tool at the point of sign up. In conclusion, while the traditional benefit of email verification is to remove invalid addresses, your efforts can also have a positive impact on your spam complaint rates, particularly for role addresses (e.g, email protected, email protected, etc).
Think of email hygiene as your threat check and email verification as your deliverability check, all email addresses are verified for deliverability and are unmatched in accuracy, for example, your from address testing show is an increase in open rates and click-through rates when the from name, from address and subject line are appropriately branded.
Marketing email works quite differently from the person-to-person messaging that you already use, because spam filters are regularly changing to keep up with new technologies and types of spam messages, low open rates usually manifest in your emails being flagged as spam and potentially getting blocked.
You can even put it at the top of your email aside from the usual position at the bottom which will save the unengaged subscriber time and you from ending up in junk, one of the easiest ways to improve the RoI of your email marketing is to increase the proportion of your emails that get through.
Want to check how your Email Deliverability Processes are performing? You don’t know what you don’t know. Find out with our Email Deliverability Self Assessment Toolkit: