Facebook chief forced on the defensive amid public privacy storm.

Facebook boss Mark Zuckerberg has admitted the social networking site has made a host of mistakes in protecting the privacy of users and has pledged to revamp its policy as soon as possible.

As the storm over its use of personal information rages on, the company’s CEO wrote an open ended editorial in today’s Washington Post claiming that the company “missed the mark” and has promised “a simpler way to control your information.”

Responding to worldwide criticism Zuckerberg wrote: “Sometimes we move too fast – and after listening to recent concerns, we’re responding.

“The biggest message we have heard recently is that people want easier control over their information. Simply put, many of you thought our controls were too complex. Our intention was to give you lots of granular controls; but that may not have been what many of you wanted. We just missed the mark.

“There needs to be a simpler way to control your information. In the coming weeks, we will add privacy controls that are much simpler to use. We will also give you an easy way to turn off all third-party services. We are working hard to make these changes available as soon as possible.”

Zuckerberg, who started the site while studying at Harvard, also outlined Facebook’s five key principals in protecting the personal data of its 400m active worldwide users.

– You have control over how your information is shared.
– We do not share your personal information with people or services you don’t want.
– We do not give advertisers access to your personal information.
– We do not and never will sell any of your information to anyone.
– We will always keep Facebook a free service for everyone.

It seems Zuckerberg has finally gotten the message. We’re not gonna take it, anymore! We’re interested to see what the revamp will entail and will bring you news of that when it’s announced.


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