Sometimes you just have to color outside the lines. Sometimes you stumble. Sometimes you soar. Sometimes people wrapped in the status quo just don’t get your ideas. Sometimes you find people who believe in your vision.

My story. Last summer I invited social media marketing pros to explore with me a new book genre. I wondered if a real business book could be written using Twitter as the major content platform and distribution channel.

  • I am excited to launch Social Media Marketing GPS, as free eBook, in celebration of Diva Marketing’s 6th blog birthday! My mom’s birthday! and Shel Israel, who wrote the Forward and is recovering from heart surgery! Social Media Marketing GPS is the first business book based on Twitter interviews.

What is it about? Social Media Marketing GPS is based on Twitter interviews with 40 of the smartest people working in social media. The book begins with an explanation of why include social media and moves on to cover ethics, tactics, research, metric, branding, sponsored conversations, blogger relations and even a few case studies. Additional content wraps around each of the 12 chapters creating a process for you to use to develop your social media marketing plan.

Table of Contents

ForewardShel Israel

IntroductionToby Bloomberg

Chapter 1: Why Social Media?
Interviews with Paul ChaneyAnn Handley

Chapter 2: The New Enterprise Direction
Interviews with Geoff LivingstonMarc Meyer

Chapter 3: Social Media Research: The 1st Listening
Interviews with C.B. Whittemore, Joel Rubinson

Chapter 4: Social Media Ethics
Interviews with Wayne HurlbertMack Collier

Chapter 5: Strategy First
Interviews with BL OchmanRajesh Lalwani

Chapter 6: Tactics Second:
Blogs, Twitter, Social Networks, Podcasts, Vlogs,
RSS, Widgets

Interviews with Julie SquiresYvonne DiVita, Connie Reece
AV FloxNancy WhiteNeville HobsonJim TurnerRoxanne Darling,
Bill Flitter, Nick Burcher, Marianne Richmond

Chapter 7: Social Media & Branding
Interviews with Dana VanDen HeuvelBeth Harte

Chapter 8: Blogger Relations
Interviews with Susan GetgoodElisa Camahort

Chapter 9: Sponsored Conversations
Interviews with Scott MontyMelanie Notkin

Chapter 10: Metrics That Make Sense
Interviews with Peter KimKate Niederhoffer

Chapter 11: Solving Business Challenges
Interviews with Lionel MenchacaFrank Eliason,
Donna Lynes MillerJohn Maley

Chapter 12: Relationships 1st, 2nd & Last
Interviews with Tim JacksonLiz StraussLucretia M Pruitt,
Kimberly Coleman

After ForewardDavid Meerman Scott

Who is it for? It’s a genre for the 24/7 marketers who don’t have time to read a tome but must understand social media in order to do their jobs. It’s for people who want insights and information bite-size and actionable. It’s for business professionals who want a quick refresher and innovative ideas to take their current strategy to the next level.

I invite you to download the eBook; and if you find value please pass the link to people in your network and in your social networks. I’d love your thoughts on the genre, the book, social media and how to promote the it. If you tweet the hash tag is #smgps.

Categories: News

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