With the investments that companies placed on online marketing to meet their ultimate goal of getting higher conversion rates, the demand for web analytics continues to grow. To answer the demands, there are several web analytics companies that provide such service.
Web Analytics is the act of measuring the measure activities of people accessing your website (visitors)–how they found you, when they visited, what pages they looked at, what they bought or downloaded, and so on–and mining that data for information that can be used to improve said website. Customer intelligence is what web analytics is all about. Performing web analytics would enable companies to see the realistic value of their investments when visitors of their websites start on buying their product or service.
Types of Web Analytics provided to clients:
1. Customer-focused web analytics. Web Analytics companies counts and measures rates delivered through web statistics. They also provide business intelligence techniques such as query and reporting or online analytical processing (OLAP) produce historical perspectives on customer acquisition cost, cost per conversion, customer churn rate and retention.
2. Predictive web analytics. Web Analytics companies tries to combine web analytics with predictive analytics, such as data mining and text mining, thus providing both historical and predictive insights. Examples of intelligence predictive web analytics delivers include: Detecting the path which lead to online sales or a particular business goal; predicting the probability of a visitor to respond, buy, or churn; understanding content and product affinities; and automatically discovering visitor segments.
There is a directory of web analytics companies and firms available over the Internet. Most the web analytics companies specialize in delivering web analytic services, or the measurement of traffic to your website.