Yes, that is correct CRM Marketing is actually a process and not a one-shot deal. Why? Because many individuals and organizations that attempt to implement CRM Marketing may find that their initial efforts prove to be flawed, ineffective and based on a poor understanding of what CRM Marketing was meant to accomplish when it was conceptualized. So how does one implement CRM Marketing well?
You know that your CRM Marketing effort was done the right way if you have succeeded in boosting customer loyalty, customer retention, and customer advocacy; if your customer acquisition efforts prove to be effective; if your organization members gain better insights as to how market opportunities crop up and how to take advantage of such trends; if you understand how brand differentiation is conducted and if you think you were successful in this; if operating costs go down because of your effort; and if your organization gains more expertise in how to compete within globalized markets.
If you find your initial effort was not successful based on these criteria, you may have to re-think your CRM Marketing campaign to produce better results.
A CRM Marketing effort has to be, first of all, customer centric meaning, it aims to serve the customer first and foremost. A CRM Marketing specialist who does not understand this is barking up the wrong tree and has to have his head straightened out. The saying that The Customer Is King Should also apply to CRM Marketing as well as in other aspects of the business, so look to this proverb for basic guidance in how to frame your CRM Marketing program so that you get the aforementioned desired results.