Early efforts in social media marketing have created a tremendous amount of buzz and interest, but surprisingly few case studiesfocus on monetization.

A recent study by Ketchum and Nielsenshows the number-one activity of social media users (online or offline) is reading blogs – even above TV!

So it’s clear that social media is here to stay, and accountable programs must be created to deliver performance and ROI. Here are 3 steps to help you get started:


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