Ensure your organization develops marketing programs and Integrated Marketing Communications that incorporate service positioning for one clear and concise message that differentiates services to target markets in a unique and meaningful way.

More Uses of the Integrated Marketing Communications Toolkit:

  • Confirm your organization maximizes the impact of marketing and its initiatives providing leads and opportunities to drive sales revenue and ensure positioning of services is consistent with corporate strategy and identity.
  • Measure and monitor the effectiveness of all marketing activities and plans by collecting data points that contribute to the review of marketing activities.
  • Assure your organization creates and/or sources content for social media posts based on promotion needs, community sentiment, franchise activities, special events, promotions, products, and organization announcements.
  • Develop concise and inspiring creative/project briefs to drive work that is strategically sound, creatively compelling and delivers the desired business results.
  • Establish that your organization assess your organization of current materials revise existing literature as appropriate, archive outdated versions, and leverage digital whenever possible.
  • Ensure you thrive on developing ideas for new campaigns, building the framework, and working cross functionally to manage the execution and optimization to achieve data driven results.
  • Collaborate with immunology leadership, immunology brand teams, business analytics and insights, it, and market access and pricing teams to ensure robust and insightful solutions are implemented.
  • Establish: ,industry and content based, evergreen and occasion based campaigns, integrating multiple media/channels and types of content, measuring and optimizing over time.
  • Remain current on investment industry news, trends, and tools while gathering information on competitive products, investment techniques, and security types.
  • Assure your organization leads collation and distribution of client status reports and coordinates the day to day execution of marketing content with the work flow management team.
  • Make sure that your organization develops annualized marketing plans and associated budgets for assigned services that align with business objectives and provide integrated programs to generate leads.
  • Ensure cross functional teams are aligned to campaign deliverables and utilize skills to streamline creative and consumer engagement plan development timelines.
  • Pursue ongoing learning by initiating dialog with department managers, investment specialists, and compliance personnel regarding investment related products, concepts, and topics.
  • Execute and drive the delivery of Integrated Marketing Communications campaigns, as appropriate, overseeing projects from strategy development to execution to completion.
  • Guide: strategically monitor marketing spend to maximize roi, contribute to the planning and development of marketing budgets and forecasts, and share responsibility to build and optimize brand p and ls.
  • Make sure that your organization develops and maintains relationships with a network of specialized external service providers for needs that are outside of Marketing Services capabilities or capacity.
  • Be certain that your organization oversees creative development process by consolidating all feedback, managing multiple rounds and revisions, and ensuring creative outputs adhere to brand standards and align with overall strategy.
  • Develop and implement value propositions and go to market strategies to reinforce presence in existing market segments and launch into new market segments.
  • Lead the development and execution of project plans to keep on top of deadline management and progress monitoring while identifying obstacles and take correct actions.
  • Be accountable for planning, implementing, monitoring and completing projects, ensuring effective management of scope, resources, time, cost, quality, risk and communications.
  • Oversee the design and delivery of integrated marketing campaigns and promotions across channels to drive B2B and B2C customer acquisition, education and retention.
  • Ensure you lead development of omni channel media communication strategy for agreed focus brands in consumer and professional channels to deliver against brand strategies.
  • Ensure you lead cross channel implementation of assigned theme park initiatives that add brand equity and profitability as attraction launches, Marquee Events and cross property celebrations.
  • Develop marketing and promotional campaigns that drive product visibility, sales growth and market penetration; assess marketing campaigns, report results, and create optimization plans as necessary.
  • Manage the brand architecture, strategy and positioning to enhance the brand identities, drive positive brand image, and promote brand presence and preference.


Categories: Articles