Support directors of marketing and business intelligence with running and improving modeling software; creating and testing new models, tracking and reporting results, troubleshooting and resolving data and process issues.

More Uses of the Marketing Automation Toolkit:

  • Manage the lead database and implement effective data management practices that support data enrichment and completeness while promoting data accuracy and hygiene.
  • Initiate: email campaign management to increase engagement with consumers through autoresponder campaigns, triggered and transactional emails, re engagement campaigns, and other Marketing Automation.
  • Be certain that your organization leads the overall vision, roadmap and technical architecture of the customer database and oversight of all analytical tools used for data extraction and analysis.
  • Perform risk analysis, develop contingency plans, and gather data from teams to proactively raise prioritization, scheduling tradeoff decisions and critical issues with key stakeholders.
  • Become the go to resource for the technical implementation of a complex email program with lifecycle campaigns, batched adhoc sends, and personalized nurture tracks.
  • Ensure you compile; lead analysts and provide mentorship on technical and strategic skills while ensuring that the processes and activities of the data analysts enhance marketing strategy.
  • Manage content and updates for customer and internal touch points, establishing project management plans, documenting business processes, and providing additional sales support.
  • Ensure your strategy coordinates with the Marketing Automation and Email team to support email execution, from briefing to project management and final deployment.
  • Collaborate with operations, client service, product and sales teams to ensure that concepts are developed in to functional, market ready products that are successfully launched.
  • Be accountable for documenting requirements, project management, and coordination of between the members of the marketing team, and the members of the technology team (digital operations and Marketing Automation).
  • Enable channel partners through the development and management of one to many communication channels and programs to inform partners of new products, resources, campaigns and other partner resources.
  • Generate tracking, analysis, and reports to illustrate the efficacy of campaigns using Google Analytics, supplemented with other sources and analysis as appropriate.
  • Deliver performance reports to leadership, Sales, and Marketing departments with a focus on marketing investments, status of marketing initiatives, program ROI, lead acquisition, customer retention, and lead activity.
  • Support and execute marketing campaigns that drive revenue, increase customer retention and support other top level organization goals.
  • Supervise: partner with client success managers and develop customer insight applications to capture key market feedback relevant to key solutions.
  • Methodize: monitor competitive intelligence and organize into actionable insights for commercial and product teams, highlighting key differentiators.
  • Maintain a research database of competitors by identifying and evaluating characteristics, market share, pricing, and advertising.
  • Collaborate closely with sales operations and customer success to establish a common understanding and view of key performance metrics.
  • Facilitate marketing scorecard measurement and corporate scorecard reporting in support of broad marketing strategy and effectiveness, collaborating closely with marketing and business development colleagues.
  • Orchestrate multiple activities at once to accomplish a goal to get things done; uses resources effectively and efficiently; organizes information in a useful manner.
  • Ensure you forecast; lead efforts to develop and apply advanced analytics methodologies to your existing datasets to unlock insights for your organization.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  • Develop and maintain Marketing Automation and triggers to drive engagement and conversions from all contacts from new marketing prospects to subscription customers.
  • Take a data driven approach to customize marketing assets and develop initiatives that align with the customer journey, sales buying stages, and support account go to market plans.
  • Ensure you surpass; build and implement compelling digital marketing campaigns that are aligned with targeting, promotion, and demand generation strategies.
  • Generate new sales qualified leads via targeted web searches in online databases, existing resources and target/prospect research.
  • Collaborate with marketing analyzing and marketing stakeholders to ensure data driven analysis that generates actionable insights to optimize marketing effectiveness.
  • Ensure you consult; build and constantly improve your organizations integrated marketing strategy, test plans, and overall program development while creating new flows, and nurture campaigns for prospects and customers.
  • Collaborate with internal team members to develop lead scoring framework that informs routing flow and help implement it in marketing and sales systems.
  • Create, maintain, and improve scalable processes to ensure best practices around lead scoring, attribution, segmentation, and nurturing.

 

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