Application service providers have been aggressively marketing software as service to lots of businesses. Campaigns to increase the users of software services involve the use traditional and rich media marketing tools. Many saas ppt or Powerpoint Presentations, documents, banner ads, and white papers have been produced in order to explain the benefits of software as a service model.
The marketing drive has been paying off because market trends point to the increasing migration of small and medium sized enterprises from traditional on-site software solutions to saas based deployment of computing needs. The success is primarily hedged on the fact that software hosting solutions offer up-front and long term benefits especially in terms of reducing corporate overhead expenses and flexibility in using a hosted service.
Through the use of software services, companies eliminated the need to set up their own servers and to recruit technician and specialist needed to maintain the infrastructure. Aside from the cost saving benefits of saas, companies can enjoy organizational flexibility because different divisions if located separately can still function and access the companys computing applications. This is because saas uses the web as its delivery point and anyone who has a browser and Internet connection can use the application provided by saas companies.
The increasing number of saas model users and the robust operations of application service providers show that this type of software business has the potential to make big advances in the IT industry. In fact, even established and traditional software vendors have started to offer some of their software using the saas model.